Building Loyal Podcast Listeners | Jaryd Krause

Podjunction 039 | Create Loyal Customers

[00:00:00]

Sadaf Beynon: Hello and welcome to Podjunction podcast, where podcasters learn to grow their business. I'm Sadaf Beynon and beside me is the magnificent Matt Edmundson. Do you want to say something?

Matt Edmundson: I was just asking you, is that new? Is that your new tagline? Yes,

Sadaf Beynon: that's my new tagline.

Matt Edmundson: Very good. And one more time.

Sadaf Beynon: A show where podcasters learn to grow their business.

Matt Edmundson: Right.

Sadaf Beynon: Does that work?

Matt Edmundson: You're in charge.

Sadaf Beynon: I think it works. So

Matt Edmundson: why have we tweaked it?

Sadaf Beynon: Because I felt like there was too much podcasting for podcasters for podjunction podcast. It's just too much. So I'm trying to simplify things. Was it

Matt Edmundson: a bit of a tongue tease?

Sadaf Beynon: It was.

Matt Edmundson: Okay, so we've simplified the introductory tagline. What was the old one? A podcast for podcasters who are podcasting. For podcasting for business, I don't know. Yes,

Sadaf Beynon: let's go with that. I felt like I was making [00:01:00] it up every time.

Matt Edmundson: You and me both to be fair. Anyway, very warm welcome to you. It's great to be here.

It's great to be back.

Sadaf Beynon: It is. I say

Matt Edmundson: it's great to be back. If you're listening to the podcast, there will be absolutely no difference whatsoever because it's just a weekly show. But it's been a few weeks since we've recorded one because I disappeared for August.

Sadaf Beynon: You did.

Matt Edmundson: Sorry about that.

Sadaf Beynon: That's fine by

Matt Edmundson: me.

I was very grateful. Is that what you're trying to say? No. I was very grateful you disappeared for the whole of the summer, Matthew. And so yes, now we're back and you're drinking your gin and tonic, um, just to be able to cope. back in the studio recording again. It does feel like a while day.

Sadaf Beynon: Mm. It does feel like a while.

It does feel, and we have a, a table again.

Matt Edmundson: We do, we've changed things around in the studio a little bit for other podcasts that we have, but it, it, it works what we're doing here as well. Yeah. It really does. Although you need to bring that microphone close to your mouth as always. Yes,

Sadaf Beynon: as always. [00:02:00] It's the

Matt Edmundson: technique that you've got down to a fine art.

Yes.

Matt Edmundson: Anyway, welcome to the show. It's great to be with you. So we just love chatting about podcasting as well as what we've done for our summer holidays. But what have you done for your summer holiday?

Sadaf Beynon: Um, well, it was pretty low key this year. We just went away for a week to Wales, North Wales. So that was nice.

Yeah. We actually got some sunny days.

Matt Edmundson: Did you stay with family and friends or was it?

Sadaf Beynon: No, we rented a cottage.

Matt Edmundson: Ooh, very posh. Very posh. I was on, I was in Jersey this summer, which was lovely. Again. Yeah. Although Sharon said to me, and Zoe said to me, my daughter, Sharon's my wife. Um, both said to me, I think we should go somewhere different, Matt, because we've only been going to Jersey since the kids were like, I guess, since Zoe was about five, maybe.

We've been going about 12, 13 years every summer. So I think everyone's going, can we go somewhere different next year?

Sadaf Beynon: Is that why you [00:03:00] had a day trip to France?

Matt Edmundson: Well, we'd never done it, bizarrely. If you don't know anything about Jersey, I wanted to say Jersey, I'm not talking about New Jersey in the States.

Just to be really clear, I vacationed, holidayed in Jersey, which is a small island off the north coast of France in something that we Brits like to call the Channel Islands, um, and it's like an hour away from France. And so all the years we've been going, we'd never done the day trip to France, but we did this year, which was lovely.

Um, so we, yeah, there and back in a day to France. Got the morning ferry out, got the evening ferry back. Had some crepes, had some macaroons, got to practice my Delboy friend,

which is never a good thing, but yeah, it was good, it was really good, so anyways, welcome back, it's great to be back, but I'm looking forward to getting back into the throw of things, and so this is the first week back, and I can't, no, the second week

Sadaf Beynon: back,

Matt Edmundson: I was going to say, because we did a whole bunch of podcasting last week, but we didn't do any Podjunction podcast last week.

[00:04:00] So today

Sadaf Beynon: we are kicking off a four part series which features insights from Jaryd Kraus who is the host of Buying Online Businesses podcast and um, in this particular episode we're going to be learning about how to earn the trust of your audience and attract and retain the attention of your listeners. with content that resonates And finally, how to use testimonials to showcase your expertise and build credibility for your potential clients down the line.

Matt Edmundson: Have you ever shown that? No. Okay. We're not going to.

Sadaf Beynon: We're moving on.

Matt Edmundson: So state of the art technology in this studio. Underneath the camera is a whiteboard with the three things that we're talking about,

which

Matt Edmundson: I think is awesome. I think it's really, really cool. It's just like, it's very analog.

Sadaf Beynon: Yes, we like analogue.

Matt Edmundson: It's a constant reminder of what we're going to talk about and even I [00:05:00] can read it.

Sadaf Beynon: Yeah, I made it a bit bigger this time.

Matt Edmundson: Matt and his dodgy reading eyes. So yeah Jaryd is a great guy actually. I've been on his podcast. He's been on the eCommerce podcast. So we did that whole podcast swap thing. He lives this life where you're kind of like, I'm a little bit envious.

Sadaf Beynon: Yeah.

Matt Edmundson: Surf's up dude, right? Um, he, he gets to travel the world, surf wherever he goes and run his businesses. He's got one of those sort of digital businesses where he can do that. And so, um, love talking to Jaryd. So shall we get into his clip? Yes, let's do that. Without further ado, here is the mighty Jaryd Krause.

Sadaf Beynon: So Jaryd, to kick off, can you tell us a bit about how you got started with podcasting way back in 2019, I believe?

Jaryd Krause: Yeah. 2019, it wasn't an ideal. Uh, path for me, I mean, it has been, and looking back in hindsight, it's the best thing I could have done. [00:06:00] Uh, but I got started cause I had built out a business that was single source dependent and reliant on getting leads from Facebook ads and selling them into a program that I had created.

Uh, and Facebook turned around and shut down my ad account. Now I'm in the make money online space. I help people replace their income. And there's a lot of dodgy players in that space selling and flogging courses that are not super valuable, which is unfortunate for me because it does make it harder being in the make money online space.

And so with that, a lot of accounts got flagged and you need to be very careful. We back then, even now today, you still need to be careful with the language you use in your advertisements. So my account got shut down. They thought I was doing some dodgy stuff and I eventually. Got it back on, but when I turned back on, you know, I wasn't as getting as many leads, my marketing efforts weren't working as well.

My [00:07:00] campaigns weren't for the same, same type of campaign, maybe even not better. And, uh, I realized that I was going out and my goal, I don't know if you've heard of this, but, um, I'll explain that what I learned in this book called, uh, Your Life, Your Legacy. And what I learned is that if my goal was money, uh, And if my, as an, a synonym, as an example, if my goal is to catch butter, catch butterflies, so you go out the butterfly net and go around and catch butterflies, or what I could do is I could build a garden where all the birds, the bees, the flora and the fauna would attract all the birds and the bees and the butterflies to me.

And so I was going out in Facebook marketplace with a butterfly net, trying to catch all of these leads and make a bunch of money by catching, you know, catching them. Now. I wanted to build out something that was far more organic and people come to me and make and make the [00:08:00] decision without me manipulating their decision.

They could come and test the flavor, see if they like what I talked about and, you know, slowly warm up to maybe trusting me. And if they didn't, they could move on. If they did, they can move forwards with working with me. And that's what I decided to do is create that podcast. Where I could create long form content

that

Jaryd Krause: people could sit down and listen to me without me having to, you know, push them across the line with a sales call with only one hour of listening to me or speaking to me versus they can have hundreds of hours now of like testing my value.

Yeah. And so. Yeah, it's, it's just a far better approach to have somebody buy into your business and your brand versus you trying to sell it to them too hard.

Sadaf Beynon: Yeah. I really like what, how you said it. It's like testing your value. That is such a good point because they can access all your, all your podcasts and just see how you, how you, [00:09:00] um, engage and how you work through things.

That's good. So what inspired you then to start a podcast specifically about buying and acquiring online businesses?

Jaryd Krause: So I already was, my course was the Buying Online Businesses course, and it's the first ever Buying Online Businesses course. And I was teaching people to acquire businesses so they could replace their income, so what I just started doing was talking about the challenges of buying a business, how to find them, how to acquire them.

Uh, how to do your research, due diligence, negotiate, make offers, close a deal, and then grow them. Uh, so I talked initially with my business partner at the start, I'd bought multiple businesses, he'd bought some businesses, and we just talked, discussed that at the start, and then I started bringing on other people that were guests that were in the, in the In the business of buying and selling businesses.

So talking about business [00:10:00] brokers, talking about, uh, then bring on my clients that had worked with me to acquire a business. We talked about their challenges, the process, what they went through, talked about the business they bought, uh, and they share their experience with my audience. And that was very valuable for.

The audience sort of say, okay, Jarrod's like, these are the people that Jarrod's helping with and they get to have a discussion with them. I used to have people say, Hey Jarrod, can I speak to your clients that have bought businesses to see what, you know, what it's been, what it's like, you know, what their experience has been like and see if I want to work with you.

And I'm not going to make my clients sell other clients to come and work with me. So I started interviewing them and they can go away and view that as well. So. It's a bit of a mix of both now. It's like, how do you, it's changed and evolved over the years as my business has grown as well, like different guests and different style of conversations with, based on different topics.

Sadaf Beynon: If that got you curious and you want to catch the [00:11:00] full episode, be sure to subscribe to the show. We've got plenty more great conversations coming up.

Matt Edmundson: Welcome back. A short clip there from Jaryd. And we're going to go into, because they're written on the whiteboard in front of us, those three points. As I was taking notes, I'm thinking actually all the notes I'm taking, this is basically what you said on that whiteboard. So, I don't know if I need to take notes.

Sadaf Beynon: Maybe.

Matt Edmundson: Who knows, who knows. Can I just say, before we get into the conversation, we've done a slight upgrade to the studio here. So, if you're watching the video, you will notice. If I do this, and then if I do this, oh yes, we are now a multi camera angled podcast. You know what, all the time, what episode are we on, on podcast?

Uh,

Sadaf Beynon: 39.

Matt Edmundson: No. Yes. Stone the crows. So, for the past 38 episodes, we've just been recording the podcast in the studio, the same studio that we're in now.

Yep.

Matt Edmundson: With just one camera. Right. Despite having [00:12:00] Three cameras in the studio. It's taken us 39 episodes to go, you know what? We should totally, we should totally use all the cameras.

Um, and that's only, the only reason I thought of that was because we're doing it with another podcast and I thought, well, I just can't be bothered to take it all down. So I'm just going to leave it all here like this.

Sadaf Beynon: I like it. Yeah? Yeah. Do you think we should keep it? We'll see what it'll be like in production.

But for now, it's good.

Matt Edmundson: It all depends on how well I can switch because we're doing it on the fly to save on the editing. Well, I'm doing it on the fly, you're Yeah, I'm

Sadaf Beynon: just, yeah.

Matt Edmundson: You're just making sure the show flows. That's right. Anyway. Okay. Should we give them a pin to it? Yes, we should. Okay, what should we go for first?

Sadaf Beynon: Let's go with the first one. So, the first part was how to earn the trust of your audience, so what do you think?

Matt Edmundson: I thought that, uh, the way Jaryd talked about this, I thought it was really great language. He used this phrase, So they could get [00:13:00] a flavor, right? So, uh, it's important context, I think, because Jaryd was selling online courses, wasn't he?

Yeah. And, um, online courses, I think they've gone through some interesting seasons, right? In terms of how you sell them, how you get people interested in them. And you used to sell courses quite easily for a couple of grand. It's not so straightforward these days. So what he's done with the podcast, which I think is quite clever, Because he intentionally set out to do it.

We did it unintentionally, which is not clever. That's just lucky. Um, but the way he's done it is in the sense that to get people into my content, to get them simple things like, do you even like my voice? Right? Do you like how we present stuff? Do you like how we, um, talk about certain things? Because if you do, Then [00:14:00] they're more likely to buy your course, do you see what I mean?

And so the idea of giving flavor and also giving a, I know Jaryd does this, um, not just because I've been on his show, I want to point that out, right? Um, but giving away high value content. And so he gives away high value content. And what that then does is, is you earn the trust of your audience. The first thing that you talked about, because the audience is listening to you.

They figure out whether they like you, know, like, and trust, right? They get to know you. They get to like you and they get to trust you, um, to quote Zig Ziglar. And you're building those three things and you're doing that with a podcast. And he's delivering high value content by getting great guests onto the show.

And so it's a very easy thing for him to do. It's like a quick win type thing. Yeah. And, um, and I think that does earn the trust of your audience. So yeah, I thought I was, uh, I thought it was a very good point. And actually one of the. I suppose the hidden benefits of podcasting, [00:15:00] isn't it? What do you think?

Sadaf Beynon: Um, yeah. So I thought when, um, that it was really good, obvious. Oh, thanks, Matt.

Matt Edmundson: Talk into the microphone, not over it. All

Sadaf Beynon: right. Um, yeah. So consistently showing up for, um, as a host or even as creating the podcast is really important. Also to earn the trust of your audience because they have, like every time you're showing up, you're giving them an opportunity to get to know you and to get to know your content and, um, the way you tick and how you, um, engage and how you help.

And so all of those things are just multiple touch points for them, which goes a long ways. And if you're only doing it every so often, Or, um, not at all because it's too much then that because that consistency isn't part of the play. I think you lose the trust of your audience too, because they don't know what to expect.

Matt Edmundson: Yeah, that's a really key point. Actually, consistency is a great way to build trust, isn't it? So yeah, how to earn the trust of your audience, the know, like and trust [00:16:00] factor, just get on the radio, start talking, deliver high value content on a regular basis. Bish bash bosh, we should write that as a book, you could read it in 30 seconds flat.

Sadaf Beynon: Bish bash bosh could be the

Matt Edmundson: ending. That's the title of the book, Bish bash bosh.

Ah, brilliant. So what was point number two?

Sadaf Beynon: Um, so, attracting and retaining the attention of your listeners with content that resonates. You

Matt Edmundson: struggled with that in the introduction. I

Sadaf Beynon: did, yes, I did.

Matt Edmundson: Which is ironic, how to attract and retain the attention of your listeners. Yeah, sorry, guys.

Sadaf Beynon: Yeah, sorry about that. But he was talking about creating long form content, wasn't he?

Yeah.

Sadaf Beynon: And then he was saying you've got hundreds or his potential clients have hundreds of hours of content. to figure out whether they, they think he's got value in what he's saying. But he then, he also talked about attracting butterflies rather [00:17:00] than going after them with nets.

So I thought that was quite interesting to kind of, kind of goes between getting the trust of your audience because they're fine, you know, are they going to find, um, content that is valuable to them. Plus, also with, um, retaining the attention of their, of his listeners by addressing pain points that they've got so that they feel heard and understood is important.

Matt Edmundson: Yeah, it's so true. Um, I like that. I like the attracting butterflies analogy. It reminded, there's a scene in a movie where he teaches the kid how to attract butterflies and I just. It'll come back to me which movie it is, but that's the scene playing in my head right now. And, um, I, uh, yeah, my head's a very weird place, I get it, but it's, it's, it's, it's just a really interesting analogy, isn't it?

And the idea of long form content, the thing where I've seen this fail, not fail, fail's a wrong word. The thing I think where I've seen this be a little bit more tricky than I first [00:18:00] thought was actually you can deliver so much high value content That there is no need for people to pay you for the other content.

Does that make sense? Yeah. And so I think this is important if you're creating courses, because ultimately with a course, the course has to be the next level, right? So if you're delivering really super high value content, and this is not me saying your podcast should be rubbish because that defeats the whole object anyway, right?

But if you're delivering super high value content, I think sometimes people think to themselves, well, I don't need to buy this. I'm getting everything, I'm getting everything here. And so I think the course, if you're doing the digital information stuff, you then have to differentiate it well. So I was talking to a guy this morning, he's, he's developing a high value course going to sell it for about three grand.

And um, we were talking about the [00:19:00] content and all that, you know, his, his whole strategy behind it. Um, and I just thought, actually, I think your course needs to be. It needs to be more than a course. It needs to have a bit of you in it, like

Sadaf Beynon: personality, personality, but just

Matt Edmundson: like, um, can you turn up every Tuesday night at six o'clock and do like a Q and a, can you, um, you know, your, what can you do?

Can you, can the course be like a 90 day challenge rather than this open ended thing that you never are going to complete? Um, and so I think there are problems with courses, but I do think if you sell courses, having a podcast is a great way for people to get to know, like, and trust you. There's just this sort of fine line you have to work, walk between the content.

You give for free in the content you try and pay for. Does that make sense?

Sadaf Beynon: Yeah, it does make sense.

Matt Edmundson: I think Amy Porterfield does it very well.

Sadaf Beynon: Yeah.

Matt Edmundson: Uh, if you want to see a good example of this, Amy Porterfield, I can't remember, Marketing Made Easy. I think that's her podcast. Yeah, that's right. [00:20:00] Yeah. I'm thinking it's by Marketing Made Easy, but that's Daniela Werner, who's been on the podcast, on this podcast.

It's not her. Um, I think it's Marketing Made Easy, Amy Porterfield, but I think she walks that tightrope quite well. Does that make sense? Yeah,

Sadaf Beynon: it does. Cool. Um,

Matt Edmundson: so yeah, how to attract and retain the attention of your listeners with content that resonates such an important thing.

Mm-Hmm. .

Matt Edmundson: Because if it's like, with this podcast, if it was boring or it didn't resonate or you couldn't pronounce, you know what it is people are gonna learn at the start of a podcast.

That is true. people might have switch off. Yeah. Do you know what I mean? And, and, and, and that said, it, it might be really hard to get 'em back, but I think if the content is good and it resonates. There's this journey that people go through from a one time listener to a two time listener to maybe they're then subscribed to the show and they, they keep up with it, you know, um, and you get someone who's maybe a bit more of an avid fan, but there are some podcasts I listened to maybe [00:21:00] every third episode or something like that.

I, you know, I, I'm subscribed to the show, but I don't listen to every episode, but then there are some people who are just stark Raven fans of your content, always sharing it out and all that sort of stuff. Yeah. Yeah. And

Sadaf Beynon: it's because they're getting something out of it, right? There's some kind of, um, pain point or some need that is being filled by listening to that content that's helpful to them.

Yeah.

Sadaf Beynon: So I guess maybe it comes back to really understanding your audience and being able to deliver content that's going to resonate.

Matt Edmundson: That's a mic drop moment, ladies and gentlemen, right there. Understand your audience, deliver content that's going to resonate. If I had a microphone that wasn't plugged in, I I just, I can't, these are on beer mobs, I just can't draw, and I'm not going to, they're very expensive microphones, I'm not going to do that.

Anyway, that's a good point. Know your audience, um, and know what their pain points are, and know how you can help them, and I think if you can do that, you're always going to have content that resonates. Yeah. Yeah, yeah, totally. Number [00:22:00] three.

Sadaf Beynon: Do you want to take it? Do you want to start?

Matt Edmundson: Uh, how to use testimonials to showcase your expertise and build credibility with potential clients?

I thought, um, uh, this was not his most interesting point, but this is something I don't think we've necessarily talked about on the show before. Whereas I know we've talked about no like and trust, and I know we've talked about, um, content that resonates on many occasions. But this I thought was genius. I mean, this was utter genius in the sense that he,

he is featuring his clients on his podcast. Um, and, and, and the more you think about that, the, the, the, the more genius that is because you're, they're talking about themselves. So you're, you're profiling your clients. So they feel great. You're giving them a good experience. So they're going to stay with you.

You're building that relationship. All the things that you can use podcasts for, but you're also hopefully [00:23:00] going to get them to talk about what it's like working with you, um, or not necessarily in detail, but it gets, gets some kind of references or, you know, a listener is going to get some inclination that actually this client quite likes you and they've gotten well with you, even if they're not talking directly about the service or what it was like to work with you, do you know what I mean, and I think that is, is genius.

Sadaf Beynon: Yeah. And I think, um, I don't know if you were touching on this before, maybe it was something else that we were listening to, but

Matt Edmundson: you can totally steal my idea. Okay,

Sadaf Beynon: great. Um, but it's, you know, about the tone and getting to know, like, and trust the host. It's, it's kind of like that with the host guests as well.

So like if you're listening to a podcast and the guest isn't really like, um, you can't really. Relate to them. And so the content then kind of becomes a redundant for you, right? You don't really care to listen to it. You just skip it. But if, and [00:24:00] I guess that's something else, if he's using his own clients to come and talk, then other people who are considering him.

As, um, like a, as a partnership business partnership, then they can probably put themselves in that client's shoes. Yeah. And that makes, that bridges that gap so much quicker, doesn't it?

Matt Edmundson: Yes, it does. Yeah. And so many levels. Mm-Hmm. It's really clever, really, and again, you can keep thinking it through all the things that we've talked about on this show.

Apply here. So, um, you're profiling your client. They feel good. They're going to share the podcast out, hopefully on social media. Um, or the chances are, if they're your ideal client, they're probably connected with people who will, who also will be your ideal client. And so you're reaching into their market.

It's like, you're almost getting referrals from them in an indirect way. Do you mean, so there's all these, all these amazing benefits. The one thing that I have heard people say is I don't want to. Tell My Competitors Who My Clients Are. Right. So they'll be like, [00:25:00] I don't know if I'd want my, my clients on the podcast.

Cause I, I, it's almost like I want to keep it secret. I want to, I want to protect them from the wolves of my, you know, who are my competitors, um, to which I would probably say, actually, I think your competitors probably know who your customers are anyway, especially if their competitors worth their soul.

And if you're delivering a good experience. Then the customers are going to say, it's not like your customers don't know about the other services, right? It's, I think it would be, it's, it's almost naive to think that way that we can, we can put somebody in this sort of protected bubble. But I think if you've got a really good client who is really for you, cause they've had a really great experience

and

Matt Edmundson: you are going to help that by doing a podcast with them.

It benefits them, it benefits you, I think actually client features on podcasts is a really good idea. We should probably do that more, to be fair, than we [00:26:00] have done, um, but I think it's a really, really good thing. I think this actually, another brainwave, just another moment of revelation, um, this will work really, really well for eCom brands.

So when we talk about podcasting for eCommerce. Which I think is, is a different, I mean, it's a topic in its own right, isn't it? And we, we have our own eCommerce businesses and, and, and using podcasts to grow those businesses is, you know, uses a lot of the strategies we talk about in this business, but I think it's got a lot of nuance and subtlety on top of that as well.

But featuring your clients on that podcast. Um, you know, is, is a really clever thing. Like what problems did you have? How did this product solve your problem? I mean, these aren't direct questions, but in essence, this is the story you're going to get out of them. Um, what's been the net result, what's been the transformation, um, what do you wish you would have known?

Because everybody listening to that show is going to be people either who [00:27:00] are clients, you know, customers, don't call them clients in eCommerce, call them customers, um, they're either customers of yours or potential customers. And so using, getting them on the podcast to talk about that gives you those testimonials.

You can obviously use the video in reels and ads and all kinds of stuff. I think it's a super, super clever idea.

Sadaf Beynon: Yeah.

Matt Edmundson: You got anything to add to this?

Sadaf Beynon: No. That was great.

Matt Edmundson: Can I add one more thing? Yeah. You sure? Forgot what I was going to say now. That was a really good idea, um, about featuring your clients.

What was I going to say? Uh, I don't know. It'll come back to me. It's a really good point as well. The bottom line is, I think, get the guests, uh, get your clients. Oh, that's what I was going to say. Yeah. Let's come back to me now. So testimonials, right? Getting people to testify or give a testimonial or a testimony, or what are the language, reviews, [00:28:00] you know, those kinds of things we have found.

It is really, really hard to put a camera in front of. Your guest face or someone, whoever you wanna give a testimony, it's really hard to put a camera in front of their face and go, tell, give us a testimonial. Mm-Hmm. . And they look at the camera and go, I dunno what I'm supposed to say. I dunno what I'm supposed to say.

uh, uh, and, and, and especially if they're not used to it. Mm-Hmm. . Right. Um, but I think podcasting. They don't they don't have to come prepared in many ways because it's all on you to ask the right questions, right? Yeah, and so getting people to give a testimony to give their story It's so much better in the podcast format because you're asking

them as

Matt Edmundson: opposed to saying please dictate.

And it also means that the story they give you is going to be much more complete, much longer content rather than 20 seconds. Uh, yes, I use Matt's services and he was really good. [00:29:00] Uh, he's a really nice guy. Do you know what I mean? It just goes deeper than that because you are, you know, You are asking those questions and you can, you can, they'll be vulnerable and all that sort of stuff.

And I think it's very hard to get people to do that on their own, but when you're interviewing them, man alive, does that change it?

Sadaf Beynon: Yeah. And I guess like listening to you speaking, kind of, um, it kind of, uh, made sense in that it's, It's a demonstration, so they're, them being on the podcast and talking about the services and even the testimonials or, um, reviews, as you're saying, it's a demonstration of their expertise.

So it's more than just theory when they're talking about it, it's actually got proven benefits of how it's helped them, which then again, has a knock on effect with other potential clients.

Matt Edmundson: Yeah, basically what we're saying is that I can only see nothing but good side. Yes. Um, if I'm, if I'm missing something, do write in and let us know, uh, what we've missed.

You can reach us [00:30:00] via the Pod Junction website, podjunction. com. Um, uh, but just, you know, be nice and tone, uh, when you tell us what we've got wrong, uh, but that's okay. Uh, we, we generally love to hear from you. Matt's a sensitive soul. I really am. Um, you can't be sensitive and work with Sadaf, just, you cannot, it just can't be done.

You're going to go home crying every night is all Brutal, man. Brutal. Anyway, enough about that. Anything else you want to add? What have we got coming up next week?

Sadaf Beynon: Um, second part of Jerry and Prouse. Second of four.

Matt Edmundson: Second of four, part two of four. Dun, dun, dun, dun. And when does the full episode go out?

Sadaf Beynon: Uh, in about four weeks,

Matt Edmundson: in about four weeks, so,

Sadaf Beynon: or something like that,

Matt Edmundson: you don't know, do you?

No. Okay. So we've got three more, uh, podcasts to record with, uh, the clips from Jaryd's interview after the way we do it. If you don't know, if it's by the way, if it's your first time with us, very warm, welcome to you. The way we do this is we have little clips from guests like this. We chat about them, think [00:31:00] about what it means, what it means for us and the podcast.

And, uh, Once we've done about three or four, usually, we then play, uh, as a bonus episode, you get the full shablam interview that you did with Jaryd.

Sadaf Beynon: Without us butting in.

Matt Edmundson: Yeah, especially me. Especially me butting in. You still butt in, because you're interviewing them. But, um, yeah, I butt out. Do stick with us for that if you want to hear the whole interview with Jaryd, but um, yeah, that's awesome.

So coming up next week is Jaryd Krause., again, part two. Anything else from you?

Sadaf Beynon: Nope.

Matt Edmundson: Awesome. Well, I think that's it from us. Thank you so much for joining us this week. Have a phenomenal week wherever you are in the world, and we'll see you next time, I guess. Yep. Bye for now.

Sadaf Beynon: And that brings us to the end of today's episode at Podjunction. If you've enjoyed the insights from this episode and want to hear the full conversation with today's special guest, don't forget to visit podjunction. com where you'll find more information about how you [00:32:00] can join Podjunction Cohort.

Whether you listen while on the go or in a quiet moment, thank you for letting us talk to you. Remember, every episode is a chance to gain insights and to transform your business with podcasting. So keep on tuning in, keep on learning, and until next time, happy podcasting.