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Start Your Podcast the Right Way

Step into the world of podcasting and connect with your ideal clients like never before. Our tailored workshop is your key to creating a podcast that resonates with your audience and positions you as a leader in your industry.

In today’s crowded market, reaching your ideal clients is becoming increasingly challenging. That’s where our Podcast Launch Success Workshop comes in. We guide you through the process of creating your very own Access Gateway strategy. This strategy helps you carve out a unique niche for your podcast and ensures it strikes a chord with the right audience.

Our approach is far from generic. We understand that every business and industry has its unique demands. That's why we customise our strategy to align with your specific needs and objectives. Whether you're in tech, healthcare, finance, or any other industry, our workshop will be tailored to ensure your podcast resonates with your target audience.

But we're not just about strategies and plans. We believe that your podcasting journey should be an enjoyable adventure. We're here to help you transform your ideas into a thriving podcast that has a real impact on your business. Remember, podcasting isn't just about creating content; it's about creating connections, building relationships, and positioning yourself as a leader in your industry. So, are you ready to build your own Access Gateway to your Ideal Clients?

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Podcast Launch Success Workshop

3 Workshops all designed to help you set up and launch your podcast.

Defining Your Story and Creating Your Access Gateway

The First Workshop

Ever wondered how to make your voice heard in the bustling world of podcasting? Our first workshop is your ticket to standing out from the crowd. By the end of this workshop, you’ll have a clear strategy for your podcast that aligns with your business goals and resonates with your target audience.

In this workshop, we delve into the heart of your business and your motivations. We use a variety of tools and exercises to help you define your story and create your Access Gateway. Here's what we'll cover:

  • Ideal Client Matrix: We'll work through this tool to identify the ideal guests for your podcast. These are well-targeted individuals who can add value to your company and your audience.
  • Resources Assessment: We'll evaluate the resources you have available, including time, to ensure your podcasting goals are realistic and achievable.
  • Podcast Format Exploration: We'll go through the different types of podcast formats and understand what resonates with you. This will help us determine the type of show you could do.
  • Experience and Expectations: We'll discuss your previous experience, if any, with podcasting and set clear expectations for your podcasting journey.
  • Your Story and Passion: We'll delve into the story and passion that drives your business. This will form the core of your podcast's messaging.
  • Client Story Analysis: We'll explore the common story of your clients, their objections, and their reasons for buying your services. This will help us tailor your podcast to address these points effectively.
  • Customer Lifetime Value (LTV) Calculation: Understanding the LTV of your customers will help us strategise how your podcast can contribute to increasing this value.

Crafting Your Podcast Connection Blueprint

The Second Workshop

In our second workshop, we’ll transform the insights from your first session into a comprehensive podcast blueprint. By the end of this workshop, you’ll have a clear roadmap for your podcasting journey, from planning and recording to production and distribution.

In this workshop, we take the insights from the first session and our own research into your niche to craft a comprehensive blueprint for your podcast. We'll present ideas for the show format, podcast scripts, and your 'Access Gateway' strategy, including email scripts and follow-up strategies. Here's what we'll cover:

  • Niche Research: We'll present our findings from our in-depth research into your niche, your ideal client, and existing podcasts in your niche or similar format.
  • Show Format Ideas: Based on our research and your input, we'll suggest ideas for the format of your show.
  • Podcast Scripts: We'll provide scripts for your podcast tailored to your brand and your target audience.
  • Access Gateway Strategy: We'll outline a strategy for reaching out to and engaging with your ideal guests, including email scripts and follow-up strategies.

We'll also guide you through the framework we've created to make the show work for you:

  • Planning: We'll show you how to reach out to ideal guests (including scripts), how to conduct a pre-call, what to tell the guest (and what to email after the pre-call), how to create an outline for the show (based on the pre-call), and how to prep the episode.
  • Recording: We'll advise on what equipment and software to use, how to set up the environment, and how to conduct interviews. We'll help you determine a good first question and how to dig deep into conversations through active listening.
  • Production: We'll outline the process you need to follow to produce your show.
  • Distribution: We'll guide you on choosing a hosting platform, setting up, and distributing your show to various platforms (including Apple Music). We'll also show you how to create social media clips and scripts to let your guests know when the episode is live.
  • Follow-Up: The goal of the podcast is to create meaningful conversations with your ideal guests. We'll show you how to follow up with guests after the episode is live.

Finally, we'll provide a one-page overview of your podcast that will be easy to refer to ongoing.

Action Time

The Third Workshop

In the third workshop, it’s all about action! It’s time to put your plans into action and start your podcasting journey!

This workshop is all about putting your plans into action. We introduce the 10 Episode Challenge - a learning experience where you record your first ten episodes to hone your skills and refine your podcasting approach. Here's what we'll cover:

  • 10-Episode Challenge: We'll guide you through recording your first ten episodes. This challenge is designed to provide you with hands-on experience and valuable insights into the podcasting process.
  • Guest Selection: We'll agree on the guests to reach out to for your first ten episodes, ensuring they align with your "Access Gateway" strategy.
  • First Show Recording: The first show will be recorded with the Aurion Media team. This will give you a safe and supportive environment to experience your first recording session.
  • Coaching Session: After your first show recording, we'll conduct a follow-up coaching session to provide feedback and advice for future episodes.
  • Check-In: After you've completed the ten Episode Challenge, we'll check in with you to see how things are going, discuss what has been learned, and make any necessary adjustments to your podcasting strategy.
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What else we offer

Technical Support

We understand that the technical aspects of podcasting might seem complex. That's why we're here to guide you through every step of the process. We'll assist you with the following:

Equipment Selection: We'll help you choose the right equipment for recording your podcast, taking into consideration your budget, recording environment, and technical proficiency.

Software Guidance: We'll recommend reliable and user-friendly software for recording and editing your podcast episodes.

Recording Environment Setup: We'll provide tips and advice on how to set up your recording space to ensure optimal sound quality.

Branding + Voice

Our Branding + Voice Package is designed to give your podcast a professional and cohesive look and feel. This package includes the following:

Brand Design: We'll design a cohesive, eye-catching brand for your podcast, complete with professionally designed graphics.

Podcast Introduction: We'll craft a polished introduction that beautifully encapsulates the essence of your show.

Email Scripts: We'll provide tailored email scripts for reaching out to guests and following up after episodes.

Podcast Scripts: We'll create podcast scripts that are engaging and aligned with your brand, ensuring your message is consistently engaging.

Post Launch Support

Once your podcast is live, our work doesn't stop. We're committed to helping your podcast succeed and grow. Our post-launch support includes:

Follow-Up Coaching Call: After you've completed the 10 Episode Challenge, we'll conduct a follow-up coaching call to discuss your experiences, address any challenges you faced, and plan for your podcast's future.

Optional Production Services: If you prefer to focus your energy on speaking to guests, we offer a full suite of optional production services. These services can take care of the technical aspects of podcasting, freeing you up to concentrate on creating engaging content and building connections with your guests.

Ready to start your podcast?

Ready to amplify your voice and connect with your ideal audience? Our Podcast Launch Success Workshop is a comprehensive, hands-on journey that takes you from a podcast novice to a confident host. Join us, and let’s turn your podcasting dreams into reality. Let’s start a conversation…

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