Understanding Your Audience | Jaryd Krause

Sadaf Beynon [0:07 - 0:17]: Hello and welcome to Podjunction Podcast, where podcasters learn to grow their business. I'm Sadaf Beynon, and beside me is the magnificent Matt Edmundson. Do you want to say something?

Matt Edmundson [0:19 - 0:23]: I was just asking you, is that new. Is that your new tagline?

Sadaf Beynon [0:23 - 0:24]: Yes, that's my new tagline.

Matt Edmundson [0:24 - 0:27]: Very good. And one more time, a show where.

Sadaf Beynon [0:27 - 0:29]: Podcasters learn to grow their business.

Matt Edmundson [0:30 - 0:30]: Right.

Sadaf Beynon [0:31 - 0:32]: Does that work?

Matt Edmundson [0:32 - 0:33]: You're in charge.

Sadaf Beynon [0:33 - 0:36]: I think it works. So.

Matt Edmundson [0:36 - 0:37]: So why have we tweaked it?

Sadaf Beynon [0:37 - 0:46]: Because I felt like there was too much podcasting for podcasters for Podjunction podcast. It's just too much. So I'm trying to simplify things.

Matt Edmundson [0:46 - 0:47]: Was it a bit of a tongue tease?

Sadaf Beynon [0:47 - 0:48]: It was.

Matt Edmundson [0:48 - 0:57]: Okay. So we've simplified the introductory tagline. What was the old one? A podcast for podcasters who are podcasting for podcasting for business. I don't know.

Sadaf Beynon [0:57 - 1:01]: Let's go with that. I felt like I was making it up every time.

Matt Edmundson [1:01 - 1:07]: You and me both, to be fair. Anyway, very warm welcome to you. It's great to be here. It's great to be back.

Sadaf Beynon [1:07 - 1:07]: It is.

Matt Edmundson [1:07 - 1:17]: I say it's great to be back. If you're listening to the podcast, there will be absolutely no difference whatsoever because it's just a weekly show, but it's been a few weeks since we've recorded one because I disappeared for August.

Sadaf Beynon [1:17 - 1:18]: You did.

Matt Edmundson [1:18 - 1:19]: Sorry about that.

Sadaf Beynon [1:19 - 1:21]: That's fine.

Matt Edmundson [1:21 - 1:44]: So, yeah, I was very grateful. Is that what you're trying to say? No, I was very grateful you disappeared for the whole of summer, Matthew. And so, yes, now we're back and you're drinking your gin and tonic just to be able to cope back in the studio recording again. It does feel like a while, though.

Sadaf Beynon [1:44 - 1:48]: It does feel like a while. And we have a table again.

Matt Edmundson [1:48 - 1:58]: We do. We've changed things around in the studio a little bit for other podcasts that we have, but it works, what we're doing here as well. It really does. Although you need to bring that microphone close to your mouth, as always.

Sadaf Beynon [1:58 - 1:59]: Yes, as always.

Matt Edmundson [2:01 - 2:05]: It's the technique that you've got down to a fine art.

Sadaf Beynon [2:05 - 2:06]: Yes.

Matt Edmundson [2:06 - 2:17]: Anyway, welcome to the show. It's great to be with you. So we just love chatting about podcasting as well as what we've done for our summer holidays. But what have you done for your summer holiday?

Sadaf Beynon [2:18 - 2:27]: Well, it was pretty low key this year. We just went away for a week to Wales, north Wales. So that was nice. Yeah, we actually got some sunny days.

Matt Edmundson [2:27 - 2:29]: Did you stay with family and friends or was it.

Sadaf Beynon [2:29 - 2:31]: No, we rented a cottage.

Matt Edmundson [2:31 - 2:59]: Oh, it's very posh. Very posh. I was on. I was in Jersey this summer, which was lovely again. Yeah. Although Sharon said to me, and Zoe said to me, my daughter, Sharon's my wife, both said to me, I think we should go somewhere different, Matt, because we've only been going to Jersey since the kids were like. I guess since Zoe was about five, maybe. I don't know. We've been going about 12-13 years every summer. So I think everyone's going, can we go somewhere different next year?

Sadaf Beynon [2:59 - 3:01]: Is that why you had a day trip to France?

Matt Edmundson [3:01 - 3:25]: Yeah, well, we'd never done it, bizarrely. If you don't know anything about Jersey, I wanted to say jersey. I'm not talking about New Jersey in the states, just to be really clear. I vacationed, holidayed in Jersey, which is a small island off the north coast of France, in something that we brits like, like to call the Channel Islands. And it's like an hour away from France. And so all the years we've been going, we'd never done the day trip to France, but we did this year.

Sadaf Beynon [3:25 - 3:26]: Nice.

Matt Edmundson [3:26 - 3:50]: Which was lovely. So, yeah, there. I'm back in a day to France. Got the morning ferry out, got the evening ferry back. Had some crepes, had some macaroons. Got to practise my Del Boy French, which is never a good thing. But, yeah, it was good. It was really good. So, anyways, welcome back. It's great to be back. Well, I'm looking forward to getting back into the throw things.

Sadaf Beynon [3:50 - 3:50]: Yeah.

Matt Edmundson [3:51 - 4:03]: And so this is the first week back, and I can't. No, the second week back. Second week, I was gonna say, because we did have a whole bunch of podcasting last week, but we didn't do any Podjunction podcasts last week. So, anyway, it's good. So, what we got going on today?

Sadaf Beynon [4:03 - 4:32]: So today we are kicking off a four part series which features insights from Jaryd Krause, who is the host of Buying Online Businesses podcast. And in this particular episode, we're going to be learning about how to earn the trust of your audience and attract and retain the attention of your listeners with content that resonates. And finally, how to use testimonials to showcase your expertise and build credibility for your potential clients down the line.

Matt Edmundson [4:32 - 4:34]: Have you ever shown that whiteboard?

Sadaf Beynon [4:34 - 4:35]: No.

Matt Edmundson [4:35 - 4:36]: Okay, we're not going to.

Sadaf Beynon [4:38 - 4:39]: We're moving on.

Matt Edmundson [4:41 - 4:49]: So, state of the art technology in this studio. Underneath the camera is a whiteboard with the three things that we're talking about.

Sadaf Beynon [4:49 - 4:49]: Yes.

Matt Edmundson [4:51 - 4:55]: Which I think is awesome. I think it's really, really cool. It's just like, it's very analogue.

Sadaf Beynon [4:55 - 4:57]: Yes, we like analogue.

Matt Edmundson [4:57 - 5:00]: It's a constant reminder of what we're going to talk about. And even I can read it.

Sadaf Beynon [5:00 - 5:02]: So, yeah, I made it a bit bigger this time.

Matt Edmundson [5:03 - 5:39]: Matt and his dodgy reading eyes. So, yeah, Jaryd is a great guy. Actually, I've been on his podcast. He's been on the e commerce podcast. So we did that whole podcast swap thing. He lives this life where you're kind of like, I'm a little bit envious. Yeah, surf's up, dude. Right? So he gets to travel the world, surface wherever he goes and run his business. He's got one of those sort of digital businesses where he can do that. And so love talking to Jaryd. So, shall we get into his clip? Yes, let's do that. Without further ado, here is the mighty Jaryd Krause.

Sadaf Beynon [5:40 - 5:47]: So, Jaryd, to kick off, can you tell us a bit about how you got started with podcasting? Way back in 2019, I believe.

Jaryd Krause [5:47 - 8:49]: Yeah, 2019. It wasn't an ideal path for me. I mean, it has been. And looking back in hindsight, is the best thing I could have done. But I got started because I had built out a business that was single source dependent and reliant on getting leads from Facebook ads and selling them into a programme that I had created. And Facebook turned around and shut down my ad account. Now I'm in the make money online space. I help people replace their income, and there's a lot of dodgy players in that space, selling and flogging courses that are not super valuable, which is unfortunate for me because it does make it harder being in the make money online space. And so with that, a lot of accounts got flagged. And you need to be very careful back then, even now, today, you still need to be careful with the language you use in your advertisements. So my account got shut down. They thought I was doing some dodgy stuff, and I eventually got it back on. But when it turned back on, you know, I wasn't as getting as many leads. My marketing efforts weren't working as well. My campaigns weren't for the same types of campaign, maybe if not better. And I realised that I was going out. And my goal, I don't know if you'd heard of this, but I'll explain that. What I learned in this book called your life, your legacy. And what I learned is that if my goal was money and if my. As an assimilative, as an example, if my goal is to catch butterfly. Catch butterflies, you go out the butterfly net and go around and catch butterflies. Or what I could do is I could build a garden where all the birds, the bees, the floor and the flauna would attract all the birds and the bees and the butterflies to me. And so I was going out on Facebook marketplace with a butterfly net trying to catch all of these leads and make a bunch of money by catching, you know, catching them. Now, I wanted to build out something that was far more organic and people could come to me and make, and make the decision without me manipulating that decision. They could come and test the flavour, see if they liked what I talked about and, you know, slowly warm up to maybe trusting me. And if they didn't, they could move on. If they did, they can move forwards with working with me. And that's what I decided to do is create that podcast where I could create long form content that people could sit down and listen to me without me having to, you know, push them across the line with a sales call with only 1 hour of listening to me or speaking to me, versus they can have hundreds of hours now of like testing my value. Yeah. And so, yeah, it's just a far better approach to have somebody buy into your business and your brand versus you trying to sell it to them too hard.

Sadaf Beynon [8:49 - 9:10]: Yeah, I really like how you said it. It's like testing your value. That is such a good point, because they can access all your podcasts and just see how you engage and how you work through things. That's good. So what inspired you then to start a podcast specifically about buying and acquiring online businesses?

Jaryd Krause [9:11 - 10:53]: So already was my course was the Buying Online Businesses course. And it's the first ever Buying Online Businesses course. And I was teaching people to acquire businesses so they replace their income. So what I just started doing was talking about the challenges of buying a business, how to find them, how to acquire them, how to do your research, due diligence, negotiate, make offers, close the deal and then grow them. So I talked initially with my business partner. At the start, I'd bought multiple businesses, he'd bought some businesses, and we just discussed that at the start. And then I started bringing on other people that were guests, that were in the business of buying and selling businesses. So talking about business brokers, talking about that, I then bring on my clients that had worked with me to acquire a business. We talked about their challenges, the process, what they went through, talked about the business they bought, and they share their experience with my audience. And that was very valuable for the audience to sort of see, okay, Jaryd's like, these are the people that Jaryd's helping with, and they get to have a discussion with them. I used to have people say, hey, Jaryd, can I speak to your clients? And I bought businesses to see what, you know, what it's been, what it's like, what their experience has been like, and see if I want to work with you. And I'm not going to make my clients sell other clients that come and work with me. So I started interviewing them and they can go away and view that as well. So it's a bit of a mix of both now. It's like, how do you. It's changed and evolved over the years as my business has grown as well. Different guests and different style of conversations with based on different topics.

Sadaf Beynon [10:57 - 11:05]: If that got you curious and you want to catch the full episode, be sure to subscribe to the show. We've got plenty more great conversations coming up.

Matt Edmundson [11:10 - 11:26]: Welcome back. A short clip there from Jaryd. And we're going to go into, because they're written on the whiteboard in front of us, those three points. I was taking notes. I'm thinking, actually, all the notes I'm taking is basically what you've said on that whiteboard. So I don't know if I need to take notes.

Sadaf Beynon [11:26 - 11:27]: Maybe.

Matt Edmundson [11:27 - 11:47]: Who knows? Who knows? Can I just say, before we get into the conversation, we've done a slight upgrade to the studio here. So if you're watching the video, you will notice if I do this, and then if I do this. Oh, yes. We are now a multi camera angled podcast. You know what, all the time. What episode are we on? On podcast?

Sadaf Beynon [11:47 - 11:48]: 39.

Matt Edmundson [11:48 - 11:49]: No.

Sadaf Beynon [11:49 - 11:49]: Yes.

Matt Edmundson [11:49 - 11:56]: Stone the crowd. So, for the past 38 episodes, we've just been recording the podcast in the studio. The same studio that we're in now.

Sadaf Beynon [11:56 - 11:57]: Yep.

Matt Edmundson [11:57 - 12:19]: With just one camera. Despite having three cameras in the studio, it's taken us 39 episodes to go. You know what? We should totally. We should totally use all the cameras. And that's only, the only reason I thought of that was because we're doing it with another podcast. And I thought, well, I just can't be bothered to take it all down. So I'm just going to leave it all here like this.

Sadaf Beynon [12:19 - 12:20]: I like it.

Matt Edmundson [12:20 - 12:20]: Yeah?

Sadaf Beynon [12:20 - 12:24]: Yeah. Do you think we should see what it'll be like in production? But for now, it's good.

Matt Edmundson [12:26 - 12:32]: It all depends on how well I can switch because we're doing it on the fly to save on the editing. Well, I'm doing it on the fly.

Sadaf Beynon [12:32 - 12:33]: You're not just.

Matt Edmundson [12:36 - 12:38]: Yeah, you're just making sure the show flows.

Sadaf Beynon [12:38 - 12:39]: That's right.

Matt Edmundson [12:39 - 12:41]: Anyway. Okay, should we jump into it?

Sadaf Beynon [12:41 - 12:42]: Yes, we should.

Matt Edmundson [12:42 - 12:43]: Okay, what should we go for first?

Sadaf Beynon [12:43 - 12:49]: Let's go with the first one. So the first part was how to earn the trust of your audience. So what do you think?

Matt Edmundson [12:51 - 13:08]: I thought that the way Jaryd talked about this, I thought was really great language. He used this phrase so they could get a flavour. Right. So it's important context, I think, because Jaryd was selling online courses, wasn't he?

Sadaf Beynon [13:08 - 13:08]: Yeah.

Matt Edmundson [13:08 - 14:46]: And online courses, I think they've gone through some interesting seasons, right. In terms of how you sell them, how you get people interested in them. And you used to be able to sell courses quite easily for a couple of grand. It's not so straightforward these days. So what he's done with the podcast, which I think is quite clever, because he intentionally set out to do it, we did it unintentionally, which is not clever. That's just lucky. But the way he's done it is in the sense that to get people into my content, to get them simple things like, do you even like my voice? Right. Do you like how we present stuff? Do you like how we talk about certain things? Cause if you do, then they're more likely to buy your course. Do you see what I mean? And so the idea of giving flavour and also giving, I know Jaryd does this not just because I've been on his show. I want to point that out, right. But giving away high value content. And so he gives away high value content. And what that then does is you earn the trust of your audience. The first thing that you talked about, because the audience is listening to you, they figure out whether they like, you know, like and trust. Right. They get to know you, they get to like you, and they get to trust you, to quote Zig Ziglar. And you're building those three things, and you're doing that with a podcast, and he's delivering high value content by getting great guests onto the show. And so it's a very easy thing for him to do. It's like a quick win type thing.

Sadaf Beynon [14:46 - 14:46]: Yeah.

Matt Edmundson [14:47 - 15:01]: And, and I think that does earn the trust of your audience. So, yeah, I thought, I thought it was a very good point. And actually one of the, I suppose the hidden benefits of podcasting, isn't it? What do you think?

Sadaf Beynon [15:02 - 15:07]: Yeah, so I thought that it was really good. Obvious. Oh, thanks, Matt.

Matt Edmundson [15:07 - 15:08]: Talk into the delivery.

Sadaf Beynon [15:08 - 15:51]: Okay. All right. Yeah. So consistently showing up as a host or even as creating the podcast is really important also to earn the trust of your audience, because they have, like, every time you're showing up, you're giving them an opportunity to get to know you and to get to know your content and the way you tick and how you engage and how you help. And so all of those things are just multiple touch points for them, which goes a long ways. And if you're only doing it every so often or not at all because it's too much, then because that consistency isn't part of the play. I think you lose the trust of your audience too, because they don't know what to expect.

Matt Edmundson [15:51 - 16:09]: Yeah, that's a really key point, actually. Consistency is a great way to build trust, isn't it? So, yeah. How to earn the trust of your audience, the know like and trust factor. Just get on the radio, start talking, deliver high value content, do it on a regular basis. We should write that as a book. You could read it in 30 seconds flat.

Sadaf Beynon [16:11 - 16:12]: That's the title of the book.

Matt Edmundson [16:13 - 16:19]: Bish bash bosh. Oh, brilliant. So what was point number two?

Sadaf Beynon [16:19 - 16:25]: So attracting and retaining the attention of your listeners with content that resonates.

Matt Edmundson [16:25 - 16:26]: You struggled with that in the interview.

Sadaf Beynon [16:26 - 16:29]: I did, yes, I did.

Matt Edmundson [16:29 - 16:36]: Which is ironic, how to attract and retain the attention of your listeners. Know what it is you talk about. Yeah, sorry, guys, switched off.

Sadaf Beynon [16:38 - 17:23]: Yeah, sorry about that. But he was talking about creating long form content, wasn't he? And then he was saying, you've got hundreds, or his potential clients have hundreds of hours of content to figure out whether they think he's got value in what he's saying. But he also talked about attracting butterflies rather than going after them with nets. So I thought that was quite interesting too. It kind of goes between getting the trust of your audience because they're fine, are they going to find content that is valuable to them? Plus, also with retaining the attention of his listeners by addressing pain points that they've got so that they feel heard and understood is important.

Matt Edmundson [17:24 - 18:12]: Yeah, it's so true. I like that. I like the attracting butterflies analogy. It reminded there's a scene in a movie where he teaches a kid how to attract butterflies and I just. It will come back to me which movie it is. But that's the scene playing in my head right now and. Yeah, my head's a very weird place. I get it. But it's just a really interesting analogy, isn't it? And the idea of long form content, the thing where I've seen this fail. Fail is the wrong word. The thing, I think where I've seen this be a little bit more tricky than I first thought was actually. You can deliver so much high value content, that there is no need for people to pay you for the other content. Does that make sense?

Sadaf Beynon [18:12 - 18:12]: Yeah.

Matt Edmundson [18:13 - 18:38]: And so I think this is important if you're creating courses, because ultimately, with a course, the course has to be the next level, right? So if you're delivering really super high value, and this is not me saying your podcast should be rubbish, because that defeats the whole object anyway, right. But if you're delivering super high value content, I think sometimes people think to themselves, well, I don't need to buy.

Sadaf Beynon [18:38 - 18:40]: The course because I'm getting everything in here.

Matt Edmundson [18:40 - 19:10]: I'm getting everything here. And so I think the course, if you're doing the digital information stuff, you then have to differentiate it. Well, so I was talking to a guy this morning. He's developing a high value course, going to sell it for about three grand. And we were talking about the content and all that, you know, his whole strategy behind it. And I just thought, actually, I think your course needs to be. It needs to be more than a course. It needs to have a bit of you in it.

Sadaf Beynon [19:11 - 19:12]: Like personality.

Matt Edmundson [19:12 - 19:47]: Well, not just personality, but just like, can you turn up every Tuesday night at 06:00 and do, like, a Q&A? Can you. What can you do? Can the course be like a 90 day challenge rather than this open ended thing that you never are going to complete? And so I think there are problems with courses, but I do think if you sell courses, having a podcast is a great way for people to get to know, like, and trust you. There's this sort of fine line you have to work, walk between the content you give for free and the content you try and pay for. Does that make sense?

Sadaf Beynon [19:47 - 19:48]: Yeah, it does make sense.

Matt Edmundson [19:48 - 19:50]: I think Amy Porterfield does it very well.

Sadaf Beynon [19:50 - 19:51]: Yeah.

Matt Edmundson [19:52 - 19:58]: If you want to see a good example of this. Amy Porterfield. I can't remember. Marketing made easy. I think that's her podcast.

Sadaf Beynon [19:58 - 19:59]: Yeah, sounds right.

Matt Edmundson [19:59 - 20:05]: Yeah. I'm thinking spa marketing made easy, but that's Daniela Werner, who's been on the podcast, on this podcast. It's not her podcast.

Sadaf Beynon [20:05 - 20:06]: Yeah, that's right.

Matt Edmundson [20:06 - 20:12]: I think it's marketing made easy. Amy Porterfield. But I think she walks that tightrope quite well. Does that make sense?

Sadaf Beynon [20:12 - 20:13]: Yeah, it does.

Matt Edmundson [20:14 - 20:32]: So, yeah. How to attract and retain the attention of your listeners with content that resonates. Such an important thing. Because if it's like with this podcast, if it was boring or it didn't resonate or you couldn't pronounce, you know, what it is, people are going to learn at the start of a podcast.

Sadaf Beynon [20:32 - 20:33]: That is true.

Matt Edmundson [20:35 - 21:12]: People might just switch off. Do you know what I mean? And that said, it might be really hard to get them back, but I think if the content is good and it resonates, there's this journey that people go through from a one time listener to a two time listener to maybe they're then subscribed to the show and they keep up with it, and you get someone who's maybe a bit more of an avid fan. Like, there are some podcasts I listen to, maybe every third or episode or something like that. I'm subscribed to the show, but I don't listen to every episode. But then there are some people who are just stark raving fans of your content, always sharing it out and all that sort of stuff.

Sadaf Beynon [21:12 - 21:15]: Yeah, yeah. And it's because they're getting something out of it.

Matt Edmundson [21:15 - 21:16]: Right.

Sadaf Beynon [21:16 - 21:22]: There's some kind of pain point or some need that is being filled by listening to that content that's helpful to them.

Matt Edmundson [21:23 - 21:23]: Yeah.

Sadaf Beynon [21:23 - 21:32]: So I guess maybe it comes back to really understanding your audience and being able to deliver content that's gonna resonate.

Matt Edmundson [21:33 - 21:59]: That's a mic drop moment, ladies and gentlemen, right there. Understand your audience, deliver content that's gonna resonate. If I had a microphone that wasn't plugged in, I could drop it. I can't. These are on boom ohms. I'm not gonna. They're very expensive microphones. I'm not going to do this anyway. That's a good point. Know your audience and know what their pain points are and know how you can help them. And I think if you can do that, you're always going to have content that resonates. Yeah, yeah, yeah. Totally.

Sadaf Beynon [21:59 - 22:03]: Number three, do you want to take it? Do you want to start?

Matt Edmundson [22:03 - 22:38]: How to use testimonials to showcase your expertise and build credibility with potential clients. I thought this was not his most interesting point, but this is something I don't think we've necessarily talked about on the show before, whereas I know we've talked about no like and trust, and I know we've talked about content that resonates on many occasions. But this, I thought was genius. I mean, this was utter genius in the sense that he. He is featuring his clients on his podcast.

Sadaf Beynon [22:40 - 22:40]: Yeah.

Matt Edmundson [22:41 - 23:24]: And the more you think about that, the. The more genius that is, because they're talking about themselves. So you're profiling your clients so they feel great, you're giving them a good experience, so they're gonna stay with you. You're building that relationship, all the things that you can use podcasts for, but you're also hopefully gonna get them to talk about what it's like working with you, or not necessarily in detail, but get some kind of references or, you know, a listener's gonna get some inclination that actually this client quite likes you and they've gotten well with you, even if they're not talking directly about the service or what it was like to work with you. Do you know what I mean? And I think that is genius.

Sadaf Beynon [23:24 - 23:29]: Yeah. Yeah. And I think, I don't know if you were touching on this before. Maybe it was something else that we.

Matt Edmundson [23:29 - 23:31]: Were listening to, but you can totally steal my idea.

Sadaf Beynon [23:31 - 24:15]: Okay, great. But it's, you know, about the tone and getting to know, like, and trust the host. It's kind of like that with the host guests as well. So, like, if you're listening to a podcast and the guest isn't really, like, you can't really relate to them, and so the content then kind of becomes redundant for you. Right. You don't really care to listen to it, you just skip it. But if. And I guess that's something else. If he's using his own clients to come and talk, then other people who are considering him as, like, as a partnership, business partnership, then they can probably put themselves in that client's shoes. And that makes that bridges that gap so much quicker, doesn't it?

Matt Edmundson [24:15 - 27:20]: It does, yeah. And so many levels. It's really clever, really good. And again, you can keep thinking it through. All the things that we've talked about on this show apply here. So you're profiling your client. They feel good. They're going to share the podcast out, hopefully on social media, or the chances are, if they're your ideal client, they're probably connected with people who also will be your ideal client. And so you're reaching into their market. It's like you're almost getting referrals from them in an indirect way. Do you mean. So there's all these, all these amazing benefits. The one thing that I have heard people say is, I don't want to tell my competitors who my clients are. Right. So they'll be like, I don't know if I'd want my clients on the podcast, because it's almost like I want to keep it secret. I want to protect them from the wolves of my, you know, who are my competitors? To which I would probably say, actually, I think your competitors probably know who your customers are anyway, especially if their competitors worth their salt. And if you're delivering a good experience, then the customers are going to say it's not like your customers don't know about the other services, right? I think it would be, it's almost naive to think that way that we can, we can put somebody in this sort of protected bubble. But I think if you've got a really good client who is really for you, because they've had a really great experience, and you are going to help that by doing a podcast with them. It benefits them, it benefits you. I think, actually, client features on podcasts is a really good idea. We should probably do that more to be fair than we have done. But I think it's a really, really good thing. I think this actually another brainwave, just another moment of revelation. This will work really, really well for Ecom brands. So when we talk about podcasting for e commerce, which I think is a different, I mean, it's a topic in its own right, isn't it? And we have our own e commerce businesses, and using podcasts to grow those businesses uses a lot of the strategies we talk about in this business. But I think it's got a lot of nuance and subtlety on top of that as well. But featuring your clients on that podcast is a really clever thing. What problems did you have? How did this product solve your problem? These aren't direct questions, but in essence, this is the story you're going to get out of them. What's been the net result? What's been the transformation? What do you wish you would have known? Because everybody listening to that show is going to be people either who are clients. You know, customers don't call them clients. In e commerce, do you call them customers? They're either customers of yours or potential customers. And so using, getting them on the podcast to talk about that gives you those testimonials. You can obviously use the video in reels and ads and all kinds of stuff. I think it's a super clever idea.

Sadaf Beynon [27:20 - 27:20]: Yeah.

Matt Edmundson [27:21 - 27:22]: You got anything to add to this?

Sadaf Beynon [27:22 - 27:23]: No, that was great.

Matt Edmundson [27:24 - 27:24]: Can I add one more thing?

Sadaf Beynon [27:25 - 27:25]: Yeah.

Matt Edmundson [27:25 - 27:25]: You sure?

Sadaf Beynon [27:26 - 27:26]: Mm hmm.

Matt Edmundson [27:27 - 28:36]: Forgot what I was gonna say. Now I genuinely have to. That was a really good idea about featuring your clients. What was I gonna say? I don't know. I'll come back to me. It's a really good point as well. The bottom line is, I think, get the guests, get your clients. Oh, that's what I was going to say. Yeah, it's come back to me now. So, testimonials, right? Getting people to testify or give a testimonial or a testimony or what other language do we reviews, you know, those kind of things. We have found it is really, really hard to put a camera in front of your guest or someone, whoever you want to give a testimony. It's really hard to put a camera in front of their face and go, tut. Give us a testimonial. And they look at the camera and go, I don't know what I'm supposed to say. I don't know what I'm supposed to say. Especially if they're not used to it. Right. But I think podcasting, they don't have to come prepared in many ways, because it's all on you to ask the right questions.

Sadaf Beynon [28:36 - 28:37]: Right? Yeah. Yeah.

Matt Edmundson [28:37 - 29:03]: And so getting people to give a testimony, to give their story is so much better in the podcast format because you're asking them as opposed to saying, please dictate. And it also means that the story they give you is going to be much more complete, much longer content, rather than the 20 seconds. Yes, I use Matt's services, and he was really good. He's a really nice guy. Do you know what I mean?

Sadaf Beynon [29:03 - 29:04]: Yeah.

Matt Edmundson [29:04 - 29:18]: It just goes deeper than that, because you are asking those questions, and they'll be vulnerable and all that sort of stuff. And I think it's very hard to get people to do that on their own. But when you're interviewing them, man alive, does that change it?

Sadaf Beynon [29:18 - 29:49]: Yeah. And I guess, like, listening to you speaking, it kind of. It kind of made sense, and that it's. It's a demonstration. So they're them being on the podcast and talking about the services and even the testimonials or reviews, as you're saying, it's a demonstration of their expertise. So it's more than just theory when they're talking about it, it's actually got proven benefits of how it's helped them, which then again, has a knock on effect with other potential clients.

Matt Edmundson [29:49 - 29:53]: Yeah. Basically what we're saying is that I can only see nothing but good side.

Sadaf Beynon [29:53 - 29:54]: Yes.

Matt Edmundson [29:55 - 30:09]: If I'm missing something, do write in and let us know what we've missed. You can reach us via the Podjunction website, podjunction.com. but just, you know, be nice and tone when you tell us what we've got wrong. But that's okay. We generally.

Sadaf Beynon [30:09 - 30:11]: Look, Matt's a sensitive soul.

Matt Edmundson [30:12 - 30:31]: I really am. You can't be sensitive and work with Sadaf. You cannot. It just can't be done. You're gonna go home crying every night is what's gonna happen. Brutal, man. Brutal. Anyway, enough about that. Anything else you want to add? What we got coming up next week.

Sadaf Beynon [30:31 - 30:33]: Second part of Jaron Krause.

Jaryd Krause [30:33 - 30:33]: Second part.

Sadaf Beynon [30:33 - 30:34]: Second part, second part, second part.

Matt Edmundson [30:34 - 30:39]: Second of four. Part two of four. Done, done, done, done. And when does the full episode go out?

Sadaf Beynon [30:40 - 30:41]: In about four weeks.

Matt Edmundson [30:41 - 30:44]: In about four weeks or something like that. You don't know, do you?

Sadaf Beynon [30:44 - 30:44]: No.

Matt Edmundson [30:44 - 31:31]: Okay, so we've got three more podcasts to record with the clips from Jaryd's interview after the way we do it, if you don't know if it's, by the way, if it's your first time with us, very warm welcome to you. The way we do this is we have little clips from guests like this. We chat about them, think about what it means, what it means for us and the podcast. And once we've done about three or four, usually we then play as a bonus episode, you get the full shablam interview that you did with Jaryd without us butting in. Yeah, especially me. Especially me butting it. You still butt in because you're interviewing them. But, yeah, I butt out. So do stick with us for that if you want to hear the whole interview with Jaryd. But, yeah, that's awesome. So coming up next week is Jaryd Krauser again, part two. Anything else from you?

Sadaf Beynon [31:31 - 31:32]: Nope. Good.

Matt Edmundson [31:32 - 31:41]: Awesome. Well, I think that's it from us. Thank you so much for joining us this week. Have a phenomenal week, wherever you are in the world. We'll see you next time, I guess. Yep. Bye for now.

Sadaf Beynon [31:45 - 32:19]: And that brings us to the end of today's episode at Podjunction. If you've enjoyed the insights from this episode and want to hear the full conversation with today's special guest, don't forget to visit podjunction.com, where you'll find more information about how you can join Podjunction cohort, whether you listened while on the go or in a quiet moment. Thank you for letting us be a part of your day. Remember, every episode is a chance to gain insights and to transform your business with podcasting. So keep on tuning in, keep on learning, and until next time, happy podcasting.