Social Media Strategies for Podcasters | Matthew Holman

PJ E60 - Matthew Holman P2

Sadaf Beynon: Welcome to Podjunction Podcast where podcasters learn how to grow their business. I'm Sadaf Beynon and with me is the Matt Edmundson.

Matt Edmundson: I'm never quite sure how to respond to that. The Matt as in the one and only. Yeah, yeah. Yeah, and we're very grateful. There is one. Yes. And only one. The world cannot handle two.

Sadaf Beynon: Yes.

Matt Edmundson: So yes, it's good to be here.

Sadaf Beynon: It is. It is good to be here.

Matt Edmundson: Are you warm yet?

Sadaf Beynon: I am.

Matt Edmundson: Okay, because it's a bit chilly outside and you were shivering, bless you.

Yeah. Yeah. When I came into the studio, right, um, because we were like, we were scheduled to record today, weren't we? And I'm like, I walked in here just to turn everything on and you turned these blue lights on.

Sadaf Beynon: Yeah, I did.

Matt Edmundson: But you've managed to set one of them to like this disco mode.

Sadaf Beynon: Yes, I don't know what I was doing, but Matt will fix it.

Matt Edmundson: So I came into the disco studio this morning.

Sadaf Beynon: Yes, Jen and I were in here recording something. So we needed some extra, so we needed lights, but I couldn't get them right.

Matt Edmundson: So is there a video of you and Jen disco dancing,

Sadaf Beynon: is that

Matt Edmundson: why you're in here with the lights on?

Sadaf Beynon: No.

Matt Edmundson: Okay.

Sadaf Beynon: Anyway, so today we've got Matthew Holman, who is the host of Subscription Prescription Podcast.

Matt Edmundson: I love how you had to close your eyes.

Sadaf Beynon: Story to visualize it in my hands. .

Matt Edmundson: Yeah. Watch the video this week. If you're listening to the audio, go watch the video where Sadaf closes her eyes to be able to say subscription prescription. That's right. . Yeah. Yeah. Yeah. Love that. . .

Sadaf Beynon: I didn't wanna butcher it. Um, yeah.

So today in this clip that we're gonna watch with, with Matthew, he's talking about finding your audience. And, um, and understanding where they're active so that you can make social platforms work for you.

Matt Edmundson: Okay. Sounds fun.

Sadaf Beynon: Yeah.

Matt Edmundson: And does he, he tells you how to find the audience? Yeah. So you're gonna wanna grab your notebooks?

Yes, you are, man. You're gonna wanna grab your pen?

Sadaf Beynon: Yes, you are, man.

Matt Edmundson: Yeah. , you've got yours. I need to go grab mine. You've put the whiteboard on my notebook.

I have to go deconstruct a little bit to dig it out. Okay. Well, the way this works, if you're new to the show, uh, I, well firstly, you're very warm. Welcome to you. Um, but the way this works is we're gonna play this clip from Matthew. He's gonna talk about.

Sadaf Beynon: You need to close your eyes when you say it. Really visualize it, Matt.

Matt Edmundson: Visualize every letter. I can't remember what I was saying, anyway, warm welcome to you. Just butchering my name. Yeah, yeah, sorry. Well, it's a bit unusual me butchering your name. It's normally the other way, really. Yeah, yeah. Max.

Well, we've totally gone off piste here. Yeah, sorry. Anyway, the way this works is we play a clip, we listen to an expert talk about how they use podcasting to grow their business, and then Sadaf and I will be back to talk about it. So, that's got a long time for you to get out. But if you're a regular to the show, welcome back, it's great to have you back.

And without further ado, let's play the clip, and then we'll be back with our eyes open to chat about this clip.

Matthew Holman: And you asked about social too, so yeah, so we're on LinkedIn and Twitter.

Sadaf Beynon: Why Twitter?

Matthew Holman: There's a really strong direct to consumer audience on Twitter. So I think, again, I think it's really important to find like where your audience is.

Um, so for context, um, our Twitter audience has grown a lot in the last year, but say like, say like a year ago, I had about 10, 000 followers on LinkedIn and a thousand followers on Twitter, but we got two to three times the inbound off of Twitter than we did off of LinkedIn. So it's a tenth the size, but was outperforming from an inbound standpoint for leads.

Um, so now it's doubled, like we're over 2000 followers on Twitter now, um, and still doing really, really well. So it's, it's, it's just, again, really important to understand where people live and where there's maybe, um, you know, whether that's Reddit, Facebook, um, different groups, uh, TikTok. TikTok's difficult, I think, for business, but, um, trying to find where your audience is and where they're active, um, not just where they are.

Okay. Active there.

Sadaf Beynon: How do you do that? How do you find where they're active?

Matthew Holman: I mean, if it's an industry you work in, hopefully you're already aware of that, right? Like I think it's difficult if you're a new salesperson and you're trying to like break into say like automotive sales and then you're trying to figure out where.

Where people that, you know, run auto shops, what social media platform they are, if they're on one, right? I think it's a lot easier when you're in the space. So, like, I've been in D2C for a long time, so I've known about, like, it's called D2C Twitter. Like, it's a thing. Like, even everybody on there calls it that, refers to it as that.

And it's somewhat insulated, um, in the sense of, like, you know, it can be hard to break in. But once you do, it can be really, really successful. So, I think there's research on that. Um, obviously, like, just, you know, I mean, it feels kind of cheesy just to mention like very obvious stuff, but like interviewing people, trying to get a handle on where people are living, where they're consuming content, where they're spending their time.

So you have to interview people, interview your prospects and, and your ideal customers to figure that out and experiment a little bit too, I think is always a good idea.

Sadaf Beynon: Yes. So for something like, say, Instagram, would you experiment and put some, put some content on there just to see what happens? Or do you not go there because you don't think your, um, your target audience is there?

You know what I mean? I would say

Matthew Holman: it's, it's, it's more like you, you know, So, when I say experimenting, it's not like one post. It's like, it would need to be several months of focusing on it. So, because you can't just put a post on Instagram or TikTok or even on Facebook. I mean, Facebook isn't as viral as it used to be, but you can't just post a couple times and then And then see if, Oh, based on analytics, we got, cause it'll literally be, we got three likes on this post and two likes on this post because you're really, really small.

So it has to be like trying to develop like a really clear content strategy for that platform. And then go with that for a while to see how it works. And then because what ends up happening, say Instagram is a great example. There's there's, there are reels, there are static posts, there are stories, um, you know, how you, what you start crafting might be different from.

the first couple weeks than it is like three, six months in. So you have to have a strategy. You have to be able to experiment with that strategy when I say you want to experiment with stuff to try to see if it makes it work. Otherwise, you're just not going to see any effects. It's like, again, I like working out examples.

It's like, Oh, I want to go see if going on walks are going to help me lose weight. So 10 minutes a day. That might make you feel better, but that's not really going to have a strong effect on your on your body as opposed to like, Walking for 30 minutes or an hour or walking uphill or walking with a weighted vest, right?

There's all these different things you could do with walking to see if that's going to have an effect on you or not.

Sadaf Beynon: Yeah, so what do you think is a good time frame then to test, say, on something like Instagram?

Matthew Holman: I'd say three months. Um, yeah, three months you should start, you should be able to see some kind of progress, get some kind of feedback.

Um, there are also other ways to like Jumpstart that a little bit. Like you can boost posts. Um, you can put a little bit of paid spend behind them. That's like especially effective on like TikTok to try to test. The idea is you're trying to test to see, can I create content here that's going to resonate with some people?

Um, and then the next step from that is, are these people like my audience and do they want to buy from me? So for example, like I've done a lot of TikTok stuff, but it's gotten me zero inbound. It's gotten me zero, like people asking questions. Like that's a good, Gage, right? Like, um, Twitter, we were on for a while, but Twitter, occasionally we would get spikes from people being like, like responding and having opinions.

And then we started getting people tagging us with questions that they wanted answered related to subscriptions. And so that's when you're like, okay, this is really working. Um, but like, if you're posting on Instagram, you could get to 10, 000 followers and still not get any inbound. Um, you could, so it's, so again, you have to, that's the hard part about social is, you know, What's actually going to get people's attention and then are those people's attention the people that are going to buy from you?

Sadaf Beynon: If that got you curious and you want to catch the full episode be sure to subscribe to the show We've got plenty more great conversations coming up

Matt Edmundson: Welcome back Say I was getting engrossed in that conversation about social media then because this is a topic that never seems to go away When it comes to podcasting it's all about social media, isn't it? And what we do with social media and how it works. I was really intrigued that actually Matthew started out with Twitter, or X, as it's now called.

Um, and how he was getting More inbound leads through X and any other platform, which I thought was really interesting. I think I, I would, I would, I would want to dig into that a little bit more in the sense that, that, um, I think my experience with Twitter is different. Um, but this comes back to the point I think that Matthew was making.

You've got to find out where your, your audience is. Yeah,

Sadaf Beynon: and where they're active.

Matt Edmundson: Yeah. Because I would, I don't know if I've ever. I'm just trying to think if I, to be fair, I've just not been on active, active on Twitter for, I don't know, 10 years, which is probably not really helping my cause. Um, Whereas LinkedIn, I'm a lot more active on these days.

And so that seems to be bringing in, I've had more inbound leads from LinkedIn, certainly than, than Twitter, but maybe my audience, um, is more active on LinkedIn. Uh, or maybe, maybe it's a combination, actually. Maybe it's the fact that I I'm more active on LinkedIn. And my target audience is more active on LinkedIn, if that makes sense.

Um, whereas maybe I have got a target audience on Twitter. I've just not found them yet because I'm not really active on that platform. Um, I find that for me, choosing a platform is usually the, I, I, I think we, we made the decision not to try and do everything on everything. Um, I think if you want to do everything on every platform, you've really got to have some great people, um, making that, you've got to get an agency involved, or you need to hire somebody, or you need to, you know, use something like Upwork, because that's a lot of content to put out, and I think you've got to choose your main platforms well, but again, it comes down to what Matthew was saying, that platform you choose is based entirely on where your audience is active.

Um, and also I think where you can be active, I think it's a bit more of a Venn diagram, you know, we talk about go where your customers are, which makes a lot of sense, but go where your customers are and on a platform that you can feel like you can participate in. Um, I just, and it's not like Twitter, I don't have a moral objection to Twitter.

Um, I was actually, I was reading, um, going on a little side trail here, but I was reading how Twitter's engagement as a platform has gone up quite a lot since Trump and Musk kind of joined forces. Um, and certainly since Musk got involved in the presidential debate, it seems like more people are active on that platform.

Um. Now, I don't have an issue with that platform per se. I know a lot of people are leaving it because of misinvolvement with Trump and I'm definitely not getting political on this show. Maybe another, we should maybe start a political podcast. Um, but I just, as a platform for me, I've never really got my head around it because it, I just, I can't keep up with everything.

Whereas LinkedIn, I think is a little bit more, I've got my head around it, uh, if that makes sense. So I think those two things, where your customers are at on a platform that you can be active on. If you can make those two things somehow collide, then that's a good place to start.

Sadaf Beynon: And like you're saying, you're more, you're, you're more active on LinkedIn.

I think maybe you're, maybe part of it has to do with that you're feeding off of other people who are engaging with you.

Matt Edmundson: Yeah.

Sadaf Beynon: And so that gives you that momentum, doesn't it, to keep going because suddenly you have an audience. Yeah. Whereas in Twitter or other ones that you're, you're still trying to experiment with, it just takes a little bit more time, as you were saying, you know, several months.

Yeah. To do that. And the other thing, like, if you're not active on a particular, um, platform, then you need to understand the content strategy that you would need to create for that particular platform, which again, takes more time.

Matt Edmundson: Yeah. And actually it's not, I mean, creating the content strategy these days, I don't think is that difficult because I mean, you get chat GPT to write content strategy for you.

In terms of how you should do it, you know, it's, it can at least give you a starting point. Yeah, I mean, chat

Sadaf Beynon: GPT can write it, but you still need to

Matt Edmundson: execute.

Sadaf Beynon: Yeah. And you still need to tell chat, chat GPT what it like, you know, the, the type of people that you're going for. So you still have to have that understanding behind it in order to,

Matt Edmundson: you do.

And I think the other, I mean, I, I, I don't really interact with Matthew on Twitter because like I said, I'm not really on there, but I do interact a lot with his posts on LinkedIn. And I think his posts on LinkedIn are very good, very informative. I like his newsletter, which we've talked about, he publishes that on LinkedIn.

We talked about that last week, didn't we? Um, so, excuse me, I've got your problem, just coughing a lot. So, I think Matthew has obviously got a great content strategy and the content he puts out is high value. Um, and I, I really appreciate that about him and I'm sure that whatever he's doing on Twitter is, is also high value.

Um, but yeah, his stuff on LinkedIn is excellent. Um, I've not seen his stuff on Instagram. I have to be honest, I should probably go check that. But in my head again, Instagram is, I've had a sort of a love hate relationship. I love to hate Instagram. Um, I, I tend to use it now just to sort of keep up with friends and family and to see what they're doing every now and again.

And I'm always forgetting to post on Instagram and like Matthew, I'd say I'd probably, I've had more inbound links from LinkedIn than I have from Instagram. Um, I've had more engagement from LinkedIn than I have with Instagram, which is why for me with my podcast, the platform I'm doubling down on at the moment is LinkedIn.

That's where I, I'm on there every day. That's where I invest a bit of my time and that's just where I've chosen because that's where I'm getting the biggest bang for my buck. And this again comes back to the point, isn't it? What's going to give you the biggest bang for your buck? What's going to move the needle?

Invest the time there.

Sadaf Beynon: And also where your particular audience, like your target audience is, because I, I think I understand, I think maybe in some ways what you're saying about Instagram. It feels like for me as well, it's more of a passive kind of activity for me. Like I'm happy to just kind of scroll through things.

That's not where I'm going to find connections and leads for business in my own head, but LinkedIn is. So I think you have a different approach.

Matt Edmundson: Yeah, you do. You do. And I think, again, it's different for different podcasts, isn't it? So. LinkedIn works really well for the Push Podcast, because that's, you know, the leadership podcast, and we talk to business leaders, and they're all on there, and they all, it's easy to share the content, um, and write comments and get involved, and people do that really well on LinkedIn, I think.

Um, Instagram, I think more of our eCom audience will be on Instagram, rather than the Push audience. Um. I'm sure the Push guys are on Instagram, but if they're like me, they're not using Instagram for business. They're just using it to find out, you know, what their niece is doing or whatever. Um, and so, yeah, it's quite passive and I think Which is why I think actually his idea about Twitter is good because I think a lot of business people do use Twitter and they engage in conversation on Twitter.

So maybe I need to investigate, do I need to do, I was having this conversation with Brett Curry, has he been on PodJunction, Brett?

Sadaf Beynon: He has not yet.

Matt Edmundson: Brett, what are you playing at? Um, so I was having this conversation with Brett Curry a few months ago and he was like, He needed, he said to me, he said, I just need to get better at doing Twitter.

And so he made a concerted effort to do Twitter. Um, and he's another podcaster, runs an agency, a really big agency actually in the States, really clever when it comes to YouTube ads and things like that. So I need to catch up with him and see how that's gone. I'm kind of curious to see how that's worked for him.

Um, but yeah, I, I think it's, it's one of those where one of the great things that you can do, I think with podcasts and something that I've been toying around my head on this. I'm in a WhatsApp group with Matthew, and there's a bunch of us in there, and what happens is, um, if I write an article on, or a post, if I post something on LinkedIn, I will post the, the link to that in that WhatsApp group.

The guys in the WhatsApp group then go and they'll like it, they'll post it. Usually, make some helpful comment on there. And what that does is that helps LinkedIn see that actually you're getting some engagement around your posts. And it's worked really well for, for my engagement on LinkedIn. Um, it's increased, it's doubled, especially the podcast posts that we do.

Um, In fact, it's more than doubled, it's almost quadrupled. And so, it's also been really good for me to be accountable because I'm in this group, I have to post something, do you know what I mean? And so it's helped me create a more consistent LinkedIn posting strategy as well. So, there's two benefits to being in this WhatsApp group and I, and this is where I think as podcasters, you can really take advantage.

I would go and create a WhatsApp group with your podcast guests. So, when they come on your show. And they, and you have a good conversation with them. I should have done this last night. I was recording a podcast with Chris and this would have been, but I'll message him later and say, Chris, um, if they're active on LinkedIn or they want to try and get more active on LinkedIn, say, listen, at the end of it, I've got this WhatsApp group.

I would love for you to, to sort of become, it's an easy thing to say yes to, I think. I would love for you to become part of it. These are the rules. This is how it works. This is how it plays out. Um, my only advice is don't let it grow too big because it becomes unmanageable and you'll spend all time just on LinkedIn, which is not bad, I suppose, if you're getting the business from it.

But, um, you could do the same thing with Twitter. You could do the same thing with Instagram, whatever your platform of choice is. Um, if your guests are coming on the show and they're active on that platform. And for me with Push, LinkedIn is an obvious one. Um, even with EP, with the eCommerce podcast that I host, um, a lot of the guys are active on LinkedIn.

And so I think one of the things I'm going to start doing with our guests is I'm going to start saying to them, I've got a WhatsApp group, uh, and start a WhatsApp group just with past sort of podcast guests, if that makes sense. Cause I'm in a few of them now, um, I'm in the one with Matthew Holman, which I don't run, John Roman runs that, who has been on the podcast.

Um, and I've consequently set up a secondary group with. I've got a lot of people from, you know, from my network, which, um, is again, I'm learning a lot on this is going well. Some of the guys are engaging more than others. Um, and that's okay. Um, but the rules of the group are really, really simple. Before you post a link, you just catch up and you like, and if you can comment on everybody's posts and you, and it builds that engagement you're in the group.

Did you find engagement has gone up on your LinkedIn posts?

Sadaf Beynon: Yeah. Yeah. And I think it's, um, what I like about it is that it's meaningful.

Matt Edmundson: Yeah,

Sadaf Beynon: it's not just, um, a like, they actually comment and then it creates, um,

Matt Edmundson: creates value add.

Sadaf Beynon: Yeah. And it's like this, this discussion that like you can start with it.

And I think what's great about it for LinkedIn, the advantage is that LinkedIn kind of promotes like auto promotes the, the content, doesn't it? So that your reach grows organically. So I think that's a real benefit to do it on LinkedIn as opposed to another way.

Matt Edmundson: Yeah, I mean, you can do it on other platforms.

You can do it on X, you can do it on Instagram. I think the idea of the group though, is just really interesting if you're starting out and if you're struggling to get any kind of traction, because we've all done it. We've all started doing posts on LinkedIn or Reels and you kind of go, I may as well, you know, just throw it into a black hole.

There's just crickets out there. Or you set up, the TikTok's really clever in the sense, I don't know if it still does this, but it definitely had this strategy, where if you set up a TikTok account, you'd put one or two videos on there, and you'd get thousands of views, and you'd be like, man, I'm killing this TikTok thing, but then your views sort of drop off a little bit, and what TikTok did was, it's like, well, it's a new account, let's give you a load of views to get you drawn in, and sort of give you enough to get you connected to the system, which I thought was a clever strategy.

Bye bye. Um, and so creating the TikTok views is, is quite tricky. Um, but again, whatever the platform is, you know, whatever it is you're using, if you're starting out and engagement is low, just go and connect with people via WhatsApp. And get 25, 30 people into a group who are active. More than that, I think it becomes unmanageable.

I just think you need to give it more time than you need to.

Sadaf Beynon: Yeah, because you could spend all day on LinkedIn. Yeah, you could. Yeah. Yeah,

Matt Edmundson: you totally could. But I think it's a great thing to do with previous guests.

Sadaf Beynon: Yeah. And yeah, you're right. And I think you get to know them more as well. Like, it's great podcasting because you get to network and you have these great conversations.

But it's nice to continue those conversations outside of the studio. Yeah, it

Matt Edmundson: is. It is. I'm in Paris. And I think you can create one of the things I've noticed actually with LinkedIn is people will be posting say two or three times a day. And again, pick your platform of choice, right? Um, whether it's LinkedIn, Twitter, whatever.

I should really start saying X. Um, I'm still going to call it Twitter. It's a much better name. No idea. Well, anyway, um, I think. You can post different types of posts, right? So this is something that I've noticed in the sense that let's say I invite all the push guests into a WhatsApp group. Well, I know all of those guys we've talked about leadership.

So what I'm going to do in that group is I'm going to post something on LinkedIn that talks specifically about leadership, and I will post that into that group, right? I probably wouldn't post into that group the links from the eCommerce podcast. Yeah, because. They're more likely just to like it, but not really interact with it because it's, it's not their, their field, right?

And so if you're like me, you've got these multiple different podcasts, you just have different types of posts. So I, I will post leadership content, I'll post eCommerce content, I'll post acquisition content. Build, grow and scale, you know, they're the sort of three pillars that we that we talk on exit. And so, um, so they're the sort of the pillars that we talk about and I then strategically post those into different groups to get engagement from different people.

So you could do something like that. You can take it, you know, as far as you like, but yeah, hopefully that helps, you know, because I think it is the biggest problem that people have is like, how do I get engagement when I'm when I'm starting out? And I think those kind of groups Just connecting with a bunch of people that you already know, because everyone's got the same problem.

Everyone's posting on LinkedIn, and I would do the same. I've got 12, 000 connections on LinkedIn. I mean, it's not an insignificant following, and when I would post stuff, you'd get two or three likes. If you were lucky, one or two comments, and you're like, wow, someone's commented. Yeah. Whereas my last post, I think I had 45 comments, um, and a whole bunch of likes.

Some of them, some of the comments came from people in the group, but because they're commenting, LinkedIn's pushing it out to more people. And so there's people commenting, I have no idea who they are, right? I'm connecting with them and my network's growing. So, I used to look at people that get 45 comments and go, how in the world have you done that?

Yeah. What is going on? What did you do? Um, and so, yeah, this, this strategy is a really great way to sort of go from zero to, you know, 10, 20, 30 people getting involved quite quickly. And I think that just gives you post credibility, you know. And so you and your network are going to have at least 20 people, I would have thought, who are on LinkedIn, posting stuff, wanting their stuff to get more engagement.

Just reach out to them and say, this is what I'm thinking, do you want to get involved? Some people say no, some people say, my experience is probably about two thirds of the people you ask are in, about a third just, they're not interested. The main issue people have had, interestingly, so I asked, um, uh, Darren from, uh, Fellowship Agency, who's been on the eCommerce Podcast, I thought, Darren would be a good person to, to get in the group.

He's like, I'd love to be in the group. And I said, Darren, listen, mate, I forgot to tell you, this is a WhatsApp group.

Sadaf Beynon: Yeah.

Matt Edmundson: Uh, and he's like, Oh, don't use WhatsApp. Yeah, I don't. He says, I try not to get involved in those kinds of things, so it just sucks the life out of me. And you kind of go, well, fair play.

And so some people might have an issue with the fact it's a WhatsApp group. I could have set it up as a LinkedIn group, I suppose, don't really know anything about them. Um, but I, WhatsApp just works really well, I think, as a platform for that kind of thing. So like, well, fair play, Darren, if you ever change your mind, come on in, you

Sadaf Beynon (2): know,

Matt Edmundson: um, and shout out to Darren at Fellowship Agency.

If you are looking for a WooCommerce website. Go, go give him a ring, because he's a legend of a guy, so I'll give him a quick look. Anything else you want to throw in on this?

Sadaf Beynon: No, from my, from my notes, we've covered everything.

Matt Edmundson: What's your platform of choice?

Sadaf Beynon: Um, so I like Instagram for just passive, you know, wasting time.

And, but I do, I do enjoy, I enjoy LinkedIn and I really enjoy Twitter. Okay. Yeah.

Matt Edmundson: Those are, are you, are you posting stuff on Twitter about the podcast? No,

Sadaf Beynon: I'm not posting anything. I'm just reading everyone else's stuff and enjoying that.

Matt Edmundson: Okay. So are you gonna use it?

Sadaf Beynon: I'm sorry?

Matt Edmundson: Are you going to,

Sadaf Beynon: I'm not sure.

I feel like, so we have tried Twitter in the past and it was very much like, check out this episode and here's the link. You don't get anything from it. And I think you need to do something different on Twitter to get that. Yeah. I think you need to add value. Right. So, and I don't know what that is.

Matt Edmundson: I don't know, I kind of think I would take quotes from like, Matthew, or even just from the conversation, just take some quotes, and just post those on Twitter.

And because then you're not saying watch the episode. It's just like, You know, whatever the quote is, um, and attribute that to the, to the guest. Yeah. Um, and just in the cap, you know, just, what do you think? This is a great quote. I thought this, you know, this is what I've learned kind of thing. Yeah. Whereas I think Twitter can't be, hey, here's my stuff.

Come on, come on.

Sadaf Beynon: Yeah, it just doesn't resonate with anyone. It doesn't work like that

Matt Edmundson: on LinkedIn either. No,

Sadaf Beynon: no.

Matt Edmundson: Um, it doesn't work like that on Instagram. I think you take your high value clips. Hmm. Like the thing that I've, I've noticed work well with LinkedIn is you take a clip, um, a high value clip. So it's usually going to be about a minute, minute and a half long.

You don't need the buildup. You just, you kind of get straight to the end point in the clip, um, uh, the summary point and usually it's something quite clear, quite helpful, connected to whoever the guest is, you know, their specialty. Um, and then I try and tag. I will obviously connect them, right, so the guests in the post, and then if there's another way to connect somebody else I know into that post, so I've connected three people, um, I'll write the, you know, this is what the podcast was about, this is what we talked about, emphasizing more a little bit around the clip.

So these are things that you spend a little bit of time on thinking about, and you post them out there, and then you get really good engagement. If I just post I have a picture, my podcast cover picture saying we talk about eCommerce, come watch our podcast. I know, it doesn't

Sadaf Beynon: slide, does it?

Matt Edmundson: I mean, you can, every 20th post maybe, but if that's all you do, you're never going to get engagement.

So you've got to, you've got to learn to create some value, I think.

Sadaf Beynon: Yeah.

Matt Edmundson: And it would be the same on Twitter. It'll be the same on all of the platforms. I think it's more and more about what I can do value wise. What value can I give you? Which will really help boost your business. Ratings. Yeah. Engagement, not ratings.

Yeah. I'm talking like an old TV show. Yes. Ratings are up.

Sadaf Beynon: I think Instagram is more entertainment.

Matt Edmundson: Yeah, it

Sadaf Beynon: is. And LinkedIn is more educational.

Matt Edmundson: Yeah.

Sadaf Beynon: I think Twitter, for me, is a mix of both. It all depends who you follow, right, and who you're listening to and stuff, but.

Matt Edmundson: Very good. Very good. What's next week?

Sadaf Beynon: More of Matthew Holman. And

Matt Edmundson: do you know what we're talking about with Matthew? I

Sadaf Beynon: sure do.

Matt Edmundson: Which is?

Sadaf Beynon: Um, actually kind of what we're touching on right now. So I was holding back because I didn't want to

Matt Edmundson: move that close to you. Didn't

Sadaf Beynon: want to take away from the next one, but really about understanding, um, like where you, like your point of view.

So when you are on a platform. And just being very opinionated about what you think is, you know, which is the right, what you think is the right perspective and kind of putting a stake in the ground for that. And then I think it helped. Well, I'm not going to say anymore because I'm going to take away from the next episode.

Matt Edmundson: So next week, there's enough intrigue there. So, uh, yeah, do come join us next week. Make sure you like and subscribe and all that good stuff to stay connected with what's going on because we've got more great conversations coming up. I'm guess what. We don't want you to miss any of them. So, uh, thank you for joining myself, uh, and Sadaf this week.

Uh, it's been fun. I've enjoyed this. It's good. It's good to think about social because I think it is always changing. It's a question always on people's mind. And I think it's probably one of those things we should talk about every 10 episodes. Yeah. You know, that kind of thing where you just got to get your head around it, reevaluate is what's working, what's not working.

So hopefully you got some value out of this. Uh, I sure did. So I enjoyed that. Uh, thank you for joining us. We'll see you next week, uh, unless there's anything else for me. Yep. Awesome. Bye for now.

Sadaf Beynon: And that brings us to the end of today's episode at Podjunction. If you've enjoyed the insights from this episode and want to hear the full conversation with today's special guest, don't forget to visit podjunction. com where you'll find more information about how you can join Podjunction Cohort.

Whether you listen while on the go or in a quiet moment, thank you for letting us listen Remember, every episode is a chance to gain insights and to transform your business with podcasting. So keep on tuning in, keep on learning, and until next time, happy podcasting.