Lessons from a Podcast Evolution Journey | Jason Greenwood

Sadaf Beynon

00:00:06.000 - 00:00:17.160

Hello and welcome to Pod Junction podcast, where podcasters learn to grow their business. I'm Sadaf Beynon and with me is Matt Edmundson. Greetings and salutations and salutations.

Matt Edmondson

00:00:17.240 - 00:00:18.460

Yeah, absolutely.

Sadaf Beynon

00:00:19.600 - 00:00:28.088

So today we are going to be listening in on a segment with Jason Greenwood, who is the host of the E Commerce Edge podcast.

Matt Edmondson

00:00:28.264 - 00:00:28.856

Very good.

Sadaf Beynon

00:00:28.928 - 00:00:35.732

He's going to be talking about his evolution from a SOL format to a interview driven show.

Matt Edmondson

00:00:35.836 - 00:00:38.356

Very good. And Jason's a cool bloke too. Yeah.

Sadaf Beynon

00:00:38.388 - 00:00:39.316

You've interviewed him?

Matt Edmondson

00:00:39.388 - 00:00:44.052

Yeah, on one of the podcasts. Ep. Ep or was it Push? I can't remember. I did all merges.

Sadaf Beynon

00:00:44.116 - 00:00:45.572

E Commerce, E Commerce.

Matt Edmondson

00:00:45.636 - 00:00:55.268

Of course it was. We talked about E Commerce. What a wally. But yes, stay now. I'm looking forward to this.

Do you know where the phrase greetings and salutations come from? Can you name the movie?

Sadaf Beynon

00:00:55.444 - 00:00:57.092

No, I've only heard it from you.

Matt Edmondson

00:00:57.196 - 00:01:27.792

Okay, so if you're listening to the podcast and you're going, I know that movie that you sort of robbed that from. Just write it in.

I was gonna say right in the comments, but we're not live streaming, so just to make a mental note as I do the big reveal, the movie is Demolition Men. Yes. It is the 1980s movie or 1990s. 1980s with Sandra Bullock and Sylvester Stallone, where the, where the guy goes. Greetings and salutations.

And for some reason after watching that movie, it stuck.

Sadaf Beynon

00:01:27.936 - 00:01:29.008

It's been a long time.

Matt Edmondson

00:01:29.064 - 00:01:49.200

It's big. It's been a very long time. And it's, it's, it's. Whenever I see that quote going around on Instagram, you know, I.

My ability to remember phrases and lyrics from old songs or old movies far outweighs my ability to remember anything important. Now that is this classic example of it.

Sadaf Beynon

00:01:49.240 - 00:01:50.320

Yes, that is good.

Matt Edmondson

00:01:50.440 - 00:02:08.182

That is very, very, very true. So greetings and salutations. A happy new Year.

I personally wish you joy, peace and happiness and cheer in the new year as I like to wish everybody happy New Year. And like, my co host is a bit Bahambug. Anyway, we've got Jason.

Sadaf Beynon

00:02:08.326 - 00:02:08.982

We do.

Matt Edmondson

00:02:09.086 - 00:02:14.998

Awesome. So let's get Jason on and then Salaf and I will be back to talk about Jason's top tips after this. Here we go.

Sadaf Beynon

00:02:15.134 - 00:02:16.570

How has it evolved?

Jason Greenwood

00:02:17.310 - 00:05:10.200

Yeah, so we started out. There's been many evolutions, but we started out with a once a week. Well, actually it was. It's interesting.

I started out with a mono podcast, meaning it was just me speaking to the camera, it was me telling my stories. It was me speaking from my knowledge. It was me speaking from my experiences and the hard fought lessons of being in the industry for over 20 years.

And I found that pretty rapidly became unsustainable. It was too difficult to come up with constantly new angles on the same types of topics.

And although I have a deep pool of knowledge and experience in E commerce, have experience across every single facet of E commerce because it's a very broad topic. It's a very broad subject and there's many deep specializations within E commerce that you can explore.

And so I pretty rapidly, after the first, I think it was 30 episodes or so, I had to pretty rapidly pivot into an interview style podcast. So that was the first major change.

Went from a solo podcast, me looking at the camera, me talking about my experiences, to me doing interviews and talking with experts in their fields and oftentimes in areas that I was not an expert in. Two, we made the pivot. So initially we had one podcast episode a week. What was very infrequent to start with then.

Then we standardized onto one episode a week talking about specific e commerce technology. But latterly, and this is within the last couple of years, we added two new episodes per week to the podcast. We now release three episodes a week.

Monday is a mentorship episode, which is I occasionally will have guest mentors on the podcast to talk about specific topics, but most of those episodes come from my one to one mentorship.

I have a free mentorship program, a free e commerce mentorship program where I will record snippets of those mentorship sessions with my with my guests and then I will collate all of those together around a specific topic and then put those out as a Monday episode. Then we added the Wednesday episode, which is a beat B2B commerce focused episode.

And that was added after the mentorship episodes because I noticed a massive shift in the industry starting a couple of years ago, which is B2B.E commerce really started to come into its own. It started to become a thing specialists from that world really started to get religion around putting out content.

And so it really became a focus of my consulting and therefore it became a focus of my content. So we still have the Friday episode, which is a tech focused episode, which is kind of the OG episode.

But now we have those two additional episodes a week, Mentorship and B2B. So that's kind of how it's evolved over the years and we're now at over 400 episodes and it's very, very exciting.

Sadaf Beynon

00:05:10.360 - 00:05:30.032

Yeah, it does sound really cool because I See, listening to you speak, I can see that you're responding to what's happening in the industry and where you see the gaps are and where the needs are. And so I can imagine that you would be. Your. Those conversations would be very valuable to.

Jason Greenwood

00:05:30.056 - 00:06:29.310

Your listeners and valuable to me, I'm not going to lie. You know, I get a chance to speak to people that are absolutely geniuses in their field.

You know, people of every color, shape, size, gender, like, you know, and coming from very different facets of the industry than I do. And so it's. It's an opportunity for me to do deep learning on specific facets of our industry that I don't know enough about. And so it absolutely is.

It's not just a chance for my audience to learn, but it's absolutely equally a chance for me to learn in deeper ways. You know, despite the fact that I've been doing this 24 years, the reality is there's no way you can learn everything. Right. It's just.

It's really difficult. And, and so being able to speak to experts and their specific field is something that is massively rewarding for me. Just.

Just to make sure that I am staying at the cutting edge of my industry as well.

Sadaf Beynon

00:06:29.690 - 00:06:39.190

Yeah, absolutely. And going back to what we were saying before, tapping into some of these people that you wouldn't otherwise have had an opportunity to speak to.

The podcast is great for that, isn't it?

Jason Greenwood

00:06:39.370 - 00:08:14.050

Yeah, absolutely.

And also what I like to do is I like to give my guests a platform to speak to the world that they might not otherwise have, because I have had the privilege of meeting a lot of these people at conferences, private events, dinners, activations, things like that. So I. I'm very fortunate in that I speak at a lot of conferences, I go to a lot of events, I lead a lot of events.

We, you know, I help to judge e commerce competitions. And I try to be as involved in my community as I possibly be. And by virtue of that, I get access to people that I may not otherwise get access to.

But by the same token, those same amazing individuals don't often have a platform of their own.

So unless they've got a podcast or unless they've got a newsletter or unless they're speaking at conferences or whatever it might be, oftentimes their knowledge is kind of just stays trapped up here, except for maybe the individual clients they work with on a daily basis. And so what?

Another goal of my podcast is to expand the hive mind of knowledge in our community by giving a platform to people that Otherwise wouldn't have a platform to speak out about their knowledge and share their knowledge with the wider world. Because I believe that a rising tide floats all boats.

And so the more that we share our knowledge, the better we collectively as an industry we get, the more trust, trustworthy we become and the more trusting the buying community becomes. And therefore it benefits us all. It actually grows the pie. So that's another main goal that I have with the pie.

Sadaf Beynon

00:08:17.430 - 00:08:25.450

If that got you curious and you want to catch the full episode, be sure to subscribe to the show. We've got plenty more great conversations coming up.

Matt Edmondson

00:08:30.630 - 00:11:22.830

Welcome back. Firstly, thank you, Jason. Love that I was, as he was talking, you know, about moving from this sort of solo podcast to the interview podcast.

I looked at the stats, right? There's currently four key main podcast formats that people are favoring.

So there's the solo podcast, there's the interview podcast, there's the co host podcast, and then there's the roundtable podcast. And I've seen all of these coming out a lot more, A lot more than the solo, I would say.

So it's amazing how many people start with the solo podcast and then sort of migrate to the interview style because one is just a lot easier to create that content. And two, like Jason said, you get to ask people who know more than you in different areas all kinds of questions which we'll come to.

But I thought it was really interesting, this sort of breakdown.

And so, and it's about, I mean, it's not exactly, but it's about, I guess, a third solo, a third interview, a third co host, and a little bit roundtable. It's like 5% roundtable or something like that, I think. And the roundtable ones are becoming more and more popular because they're easier to do.

But yeah, I just thought it was really interesting. So there you go. If you're wondering what podcast formats do, you'll be.

You'll be doing the solo podcast in some respects is the easiest way, I think, to get started. Yeah, because it's just you and a microphone. But I think it creates the possibility of the clunkiest episodes because it's just you and a microphone.

Unless you've got that, you know, you're practiced at it, you're versed at it, you know what you're doing, you know how to keep people engaged, you know how to write scripts that are engaging. When we first started the E Commerce podcast, my story is very similar to Jason's, isn't it?

It was just me rambling away, you can go listen to those episodes. They're still up, you know, they're okay.

But like Jason, I was like, actually, I think by the time I got to episode 20, we're like, let's just do interview format. Because it just, it was 20, 30, somewhere around. I can't remember exactly. But like Jason, I was like, man, the interview thing is so much easier.

And that, I mean, we've talked about the benefits of doing interview podcasts quite a lot on this show, haven't we? From, like, what Jason was talking about? I mean, one of the key ones is actually you can go after specific people and pick their brains.

So I do this on ep.

So very similar podcast to Jason in many ways where you, you go and get experts and I spend most of my time, if you watch the videos with my head down, writing notes because I just learned so much from each episode. Yeah. From these great guests that come on and share their.

Usually share their, their wisdom and their knowledge and yeah, it is a, it is a great feature of the interview podcast. You must have found that during the interviews with these guys.

Sadaf Beynon

00:11:22.990 - 00:11:32.958

Yeah, I have. I think. Also, I. I'm not sure if all podcasts need to evolve from solo to interview to.

Matt Edmondson

00:11:33.014 - 00:11:33.582

Yeah, that's true.

Sadaf Beynon

00:11:33.646 - 00:11:52.358

Panel to. No, sorry, whatever. Whatever you said, Rantic. Yeah, I don't think, I don't think.

Because I think a lot of it has to do with your audience and what works. So the content of what you're talking about and who you're talking to. Like when we talk about the roundtable, I think of awesome pod.

Matt Edmondson

00:11:52.454 - 00:11:53.638

Yeah. They do a great job.

Sadaf Beynon

00:11:53.694 - 00:12:08.580

And they do a great job. Yeah.

And I think it really works well for their audience, for the E Commerce, those in the E Commerce space, because they get like a well rounded view of E commerce in every episode, which is really good.

Matt Edmondson

00:12:09.440 - 00:12:10.424

There's four of them, isn't there?

Sadaf Beynon

00:12:10.432 - 00:12:11.400

And they, there's four of them.

Matt Edmondson

00:12:11.440 - 00:12:12.808

They all have very strong opinions.

Sadaf Beynon

00:12:12.904 - 00:12:13.512

Yeah.

Matt Edmondson

00:12:13.656 - 00:12:14.888

They don't always agree.

Sadaf Beynon

00:12:15.024 - 00:12:15.800

No. Which is good.

Matt Edmondson

00:12:15.840 - 00:12:16.264

Which is quite.

Sadaf Beynon

00:12:16.312 - 00:12:32.780

Which is really good. Yeah. And I also remember the one that we did with. I did with Matthew Holman and he's got, he's got a bit of both.

He does a solo episode and then an interview. Solo. An interview. So again, I think it doesn't have to evolve.

Matt Edmondson

00:12:33.420 - 00:12:50.772

No, it doesn't. And I don't know if I would say the interview is necessarily better than solo.

I think if you're wanting to use your podcast as a networking tool, as a way to connect with new people, which is one of the methods that we espouse then I think absolutely, you.

Sadaf Beynon

00:12:50.796 - 00:12:51.960

Have to do the interview.

Matt Edmondson

00:12:53.100 - 00:13:45.084

But we were talking about this last year and we've certainly not made any decisions on it with ep. Whether we increase the content on E commerce podcast and where they're actually.

Because we do an episode a week and you listen to people like Jason's in three. I mean that's, that's prolific amount of content he's putting out there. But actually it's not that difficult for me to sit and create a solo episode.

And so that format like Matthew Horman, where you have an interview, you have a solo episode, you have an interview, you have a solo episode and actually that solo episode would then give me all the content I need that week for LinkedIn. It would get. Do you know what I mean? There's, there's so much you can use that and repurpose that content for.

And so that's something I actually, I'm toying with in the back of my mind because it, you know, the more content you put out there, it seems if your show is good and the format works, the better it ultimately is.

Sadaf Beynon

00:13:45.172 - 00:14:01.060

Yeah.

So what Jason was or has done now, he's, he evolved from the solo to interview to now doing a mentorship 1B2B1A tech one and listening to him, it's like, you know, he's, he's adapting and staying relevant.

Matt Edmondson

00:14:01.140 - 00:14:01.572

Yeah.

Sadaf Beynon

00:14:01.636 - 00:14:02.516

To his audience.

Matt Edmondson

00:14:02.628 - 00:14:03.140

Yeah.

Sadaf Beynon

00:14:03.220 - 00:14:08.068

So he's being able to cater more and more to their needs by creating these extra episodes.

Matt Edmondson

00:14:08.244 - 00:15:26.302

Yeah, absolutely. And I mean again, we've talked about this with ep, haven't we?

Whereby we currently have a, what we call an expert interview where we, we have that segment. That's our current format of the show.

We've, we've been toying around with this idea of getting founders onto the show and we've had a few founders come onto the show and we've started playing around with that which gives us even more content. And then there was this sort of the third channel which was.

So we have the experts, we have the founders telling their story and then I was going to do this sort of solo, just talking about whatever I wanted to talk about that week, hopefully to do with E commerce and hopefully interesting. And I, I see the benefit of each type of episode.

Certainly for me, the founders episodes, I'm really excited by doing those and growing those over the next 12 months, which will in effect double the amount of content we put out. So do we go to a twice weekly episode show? I don't know. We'll see. You know, we're going to figure it out as we go along.

But yeah, I think there are these different formats. I would love to do like a roundtable podcast because it's a one we don't do. I've done the solo. We, we.

This is a co hosted podcast which I quite enjoy. It's quite fun, usually at your expense.

Sadaf Beynon

00:15:26.366 - 00:15:27.130

I know.

Matt Edmondson

00:15:29.030 - 00:16:42.680

We do a lot of the interview style podcasts by far. I mean that's a majority of podcasts. We don't do the roundtable, but I think that could be quite fun to do with some, with some fun people.

And I quite like the idea of doing a podcast. So all our podcasts are very targeted. So one is an e commerce podcast, one is a leadership podcast. We've got this one about podcasting.

Part of me would like to do a podcast that just talks, has no real agenda. We just talk about whatever do you mean? Politics, religion, I don't care.

Just what's going on in the news, have an opinion about something and did you see what they say? And just doing that with three or four of your mates like you're in the pub, I think could be quite entertaining.

I don't think there would be any commercial value in many ways, but unless we were just like so outrageous and got, you know, millions of listeners. But I mean all of that said, coming back to this point, you don't like you say, have to migrate from solo to interview.

I think you've got to do the format that works for you. But there are benefits to doing the interview style podcast as there are benefits doing this co hosted podcast. Right.

So when I start rambling on, you just kick me under the. How? Get me under the table right now.

Sadaf Beynon

00:16:43.860 - 00:17:15.080

Okay, so let's move on since you're rambling on again. Yeah, yeah. So and the other thing I was thinking about what he said in here that I thought was important that sharing knowledge is. Well, how is it?

He said it. Rising tide floats all boats. Floats all boats. Yeah, I thought that was really good too because you are sharing so much knowledge.

He's learning from experts and he's learning. You said you were too in your podcast, that it's helping everyone grow in their areas.

Matt Edmondson

00:17:15.540 - 00:19:29.094

Yeah, it is.

And this is why I think if you do a podcast, going on other people's podcasts is super helpful because when you're sharing what you know and to actually you get into, see what it's like to be a guest on a podcast, which I think is quite helpful because you start to see Life through the eyes of your guests. But yeah, I'm a big believer in the rise and tide floats. All boats. We use it.

It's a phrase you hear in E commerce a lot like, should I be on the Amazon platform, is that going to take away sales from my website? Well, rising tide floats or boats and usually what happens is more sales you get on Amazon, the more web sales you get.

The more web sales you get, the more Amazon sales you get. Not always the case obviously, but it's an idea that makes a lot of sense.

And the other thing that I found, I don't know if Jason has found the same thing, but it's the more I tell people like what we do, the more value I give, the more people want to work with me. The more open I am about what we do, the more people want us to do it. And I remember find that sort of seeing this for the first time.

So we have a framework, an E commerce framework which we use in our coaching as you know, but we have this framework and that I thought for the longest time was my private ip. We'd go into coaching clients and I'd tell them about it and all that sort of stuff.

But I never really put it out into the world because it was my private ip. You have to pay for this knowledge. This is hard fought, hard earned knowledge.

And then I remember the first time sitting down with a potential client who's now a very good client of ours. And I sat down with them and they were like, what do you think we should do with a website?

And I just went through the framework with them, told them the framework, gave them a step by step thing on how to get out of the situation that they were in without them paying me a single dime. I didn't pay me a penny. I was totally open with them and they're like, great, can you do that for us?

It was the easiest sale in the world in many ways. And I think using a podcast to promote your ip, you might think, well, my competition is just going to rob that. They're going to rob it anyway.

If it's any good, they're going to rob it anyway. And let's be real, if it's any good, somebody else already knows it because it's not like I'm the only one in the world that knows this stuff.

Sadaf Beynon

00:19:29.142 - 00:19:29.850

Yeah.

Matt Edmondson

00:19:30.990 - 00:19:48.390

But what it does do is it, I found it gives people confidence that you know what you're talking about. And it's like, well, now I know what you're going to do. That's Brilliant. But can you do it for me? That's. That's what I want.

And it's becoming more and more prevalent in the world. This idea of I tell you what to do, and then they say to you, great, can you please do that for me?

Sadaf Beynon

00:19:48.430 - 00:19:49.050

Yeah.

Matt Edmondson

00:19:50.270 - 00:20:05.380

And I think it is. It is super crucial. And I think this, actually, this is a good thing you can do in your solo podcast episodes is talk about your ip.

So when I'm thinking and planning about maybe the solo episodes for E Commerce podcast, they are pretty much centered around that same framework.

Sadaf Beynon

00:20:05.460 - 00:20:05.956

Yeah.

Matt Edmondson

00:20:06.068 - 00:21:27.770

That we had out in the world for a little while now. So.

And just talking about what that means and figuring stuff out as a result of that, I think is quite important because it just gives potential clients confidence to talk to you. And I see that with Jason. You know, the more you put out there, the more value you put out there. And I see it.

Actually on our own shows, we say this to guests, don't we? All the time.

Listen, you can be like, you can come on the show, you can be super salesy, or you could be super cagey, or you could just deliver insane value. Right. And just give as much value as you possibly can.

And if I look at guests who have been on the show who have then contacted me and said, I had a great response from people listening to your show. Thanks so much. They were always the guests that delivered value. They were never the guests that were kg. They were never the guests that were salesy.

It was always like, I'm not here to. To sell my consulting. I'm not here to necessarily promote my company. Although that's going to be a byproduct of being on.

I'm going to tell you what we do at our company, how you can take what I have learned, implement it for yourself, and then if you want us to do that for you, great. We will gladly help you. But if you want to do it for yourself, this is how you do it. Those guests are by far the best guests to have.

And I think they always do the best. And so when I go on other people's podcasts, I'm always like, deliver the value and be super practical.

Sadaf Beynon

00:21:27.850 - 00:21:28.442

Yeah.

Matt Edmondson

00:21:28.586 - 00:21:31.514

Because that's when you get people contact you. I heard you on that show.

Sadaf Beynon

00:21:31.602 - 00:21:36.618

Yeah. And I think it also makes a better episode too, isn't it? Because the conversation just flows so much better.

Matt Edmondson

00:21:36.674 - 00:21:37.146

Yeah.

Sadaf Beynon

00:21:37.258 - 00:21:46.250

Than if you're being salesy or cagey. But, you know, something that I am working on and I think is relevant to this conversation.

Matt Edmondson

00:21:46.330 - 00:21:46.810

Yeah.

Sadaf Beynon

00:21:46.890 - 00:21:56.650

Is creating a Trade trailer for. For our podcasts or trailers for our podcast and like promo.

Matt Edmondson

00:21:56.990 - 00:21:57.542

Right.

Sadaf Beynon

00:21:57.646 - 00:22:34.360

Promos as well. And so. And I think what is good to do is to swap those with other podcasts that are in our niche.

So I know this sounds a little bit counterintuitive, but to what the point you were making is that actually, sure, there are competition, but it, it's that whole, you know, knowledge sharing thing.

So, yes, it's the same people that listen to that podcast might also listen to my podcast and someone else's podcast, all that are kind of in the same boat. And I think that's actually an interesting way to approach it. So that's what I'm going to be working on in the next few weeks.

Matt Edmondson

00:22:34.400 - 00:22:36.232

Okay. I'm curious to see how this works out for you.

Sadaf Beynon

00:22:36.256 - 00:22:41.224

Yeah, I think I recommend it. Do it. I've done it yet, but I think you should do it.

Matt Edmondson

00:22:41.392 - 00:22:43.960

I haven't done it yet, but it was, it was an idea that I've had so.

Sadaf Beynon

00:22:44.000 - 00:22:56.092

Well, actually, it's not my idea. I have. I. I can't claim it, but I have been reading about the benefits of, of having trailers and promos and how it's actually really, really helpful.

Yeah.

Matt Edmondson

00:22:56.156 - 00:23:01.320

Especially for organic growth. Yeah. Yes. And you can use those trailers and promos in paid media.

Sadaf Beynon

00:23:01.860 - 00:23:02.476

Yeah.

Matt Edmondson

00:23:02.588 - 00:24:55.966

As well. So.

So there's multiple reasons why I think you could get away with creating that or get away why you should maybe create those just as just to promote the episode and grow the audience. Because I think with podcasting now, I mean, I know we're going slightly off piste here.

I don't think it's a case of I've built this podcast, people will listen to it. I think you actively have to promote it.

And the way that Jason talked about it, interestingly, was he said he just wants to show up in his community wherever he can, and he brings those people onto his show. And so especially ones that have not really got their own platform, which I think is quite a clever strategy.

So he's, you know, he's speaking at events, He's. I think he said he was judging E commerce panels and stuff. Yeah. And he was doing all kinds of stuff, wasn't he? Competitions and things.

So this idea of getting into your community deep and wide, to quote Andy Stanley, then I think actually makes a lot of sense. And so it is one way to connect with your audience.

And ironically, the, the podcast, what I found is actually the more I do the podcast, the more events I get invited speak at, the more events I Guess, invite, speak at. The more the podcast grows. The more the podcast grows, the more of it and it becomes this sort of fulfilling, self fulfilling prophecy in many ways.

Virtuous cycle, that's maybe a better way to put it. But getting. Just starting to get out there in the community, I think is so important.

And being a voice, being helpful, delivering value wherever you can, answering people's questions, whether that's on Reddit, whatever, just LinkedIn, people ask questions all the time going on there, just offering some advice, you know, it's amazing how just doing those simple things will grow your name in that community. It's not gonna happen overnight, but it will grow your name in that community.

Sadaf Beynon

00:24:56.038 - 00:24:56.770

Yeah.

Matt Edmondson

00:24:57.190 - 00:25:03.666

And doing that, you're actively promoting the podcast rather than just, I put this podcast out there and if people come, great. If they don't, I'm gonna stop.

Sadaf Beynon

00:25:03.798 - 00:25:04.106

Yeah.

Matt Edmondson

00:25:04.138 - 00:25:22.714

You know. Yeah. I need to promote it. And one of the ways to do that is promoted to the. Especially if it's a niche community.

I think it's a, you know, really good way to do that. So I really enjoyed actually that comment that he was. That Jason was talking about. I thought that was really smart.

Get involved in the community and bring those people from the community on your show.

Sadaf Beynon

00:25:22.802 - 00:25:23.354

Yeah.

Matt Edmondson

00:25:23.482 - 00:25:34.070

Which is part of the reason why we're bringing founders onto the E Commerce podcast. Not the only reason, but one of the key reasons why we want to start doing the founder episodes. So. Yeah, I thought that was super smart.

Sadaf Beynon

00:25:34.490 - 00:25:35.270

Yeah.

Matt Edmondson

00:25:35.770 - 00:25:36.898

Anything else?

Sadaf Beynon

00:25:37.074 - 00:25:37.790

No.

Matt Edmondson

00:25:38.650 - 00:25:40.674

Are you sure you're awake still?

Sadaf Beynon

00:25:40.762 - 00:25:41.550

I am.

Matt Edmondson

00:25:42.970 - 00:25:45.202

You just look very, very laid back there.

Sadaf Beynon

00:25:45.306 - 00:25:47.058

I am very comfortable in this chair.

Matt Edmondson

00:25:47.114 - 00:26:25.652

Yeah, yeah. These chairs actually quite dangerous. This is really odd days, like.

No, I appreciate I've got this sort of deep baritone voice going on at the moment. It's not always like this, but I think it's sort of the post winter.

Well, post Christmas holidays and it is freezing today in Liverpool and I think it's just got into my vocal cords anyway. Maybe I should do the midnight radio. Midnight radio show. We're gonna do the Love Song, maybe do one of those very quickly.

But what we got coming up next.

Sadaf Beynon

00:26:25.676 - 00:26:27.760

Week, more Jason Greenwood.

Matt Edmondson

00:26:27.840 - 00:26:31.152

More Jason Greenwood. Do you know what Jason's talking about next week?

Sadaf Beynon

00:26:31.336 - 00:26:32.900

Yes, but I cannot remember.

Matt Edmondson

00:26:34.040 - 00:26:43.520

I. I know because I was there in the interview as a stupid question. Matthew, can I recall? No, not at all.

Because it's not like I'm not gonna ask you that question.

Jason Greenwood

00:26:43.640 - 00:26:47.472

I know, but preparation and all that.

Matt Edmondson

00:26:47.576 - 00:27:23.640

Very, very professionally, but yeah, that's cool, man. So more Jason Green. Coming up next week, which I'm very, very excited about.

I really like my conversation with Jason that we had on ep, so do go check it out if you want to hear his story.

But yeah, he, Jason just seems like he's a brother from another mother, got very similar podcasting stories and very similar sort of journeys, which is great. And so do connect with him, do shout out, go and ask him any questions. But yeah, that's it for me. That's it from you. Is that right? Awesome.

Thank you so much for joining us. Have a fantastic week and we will see you next time.

Sadaf Beynon

00:27:28.420 - 00:28:02.470

And that brings us to the end of today's episode at Pod Junction.

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