How to Ask Valuable Questions | Jaryd Krause

Sadaf Beynon [0:06 - 0:09]: Welcome to PodJunction podcast, where podcasters learn to grow their business.

Matt Edmundson [0:09 - 0:11]: And they learn their lines.

Sadaf Beynon [0:11 - 0:12]: And they learn their lines, too.

Matt Edmundson [0:12 - 0:13]: Yes.

Sadaf Beynon [0:14 - 0:20]: My name is Sadaf Beynon, still learning my lines. And next to me is Matt Edmundson.

Matt Edmundson [0:20 - 1:28]: Also learning his lines. Welcome to the show. It's great to have you here. If this is your first time with us, a very warm welcome to you. Do subscribe to the show. As we just, like Sadaf said, talk about podcasting and how we use it to grow our businesses. And we do that by having great guests come on the show and we pick apart what they say, quite literally pick it apart and figure out how we can use it for our own podcasts. I host podcasts. You host this podcast. So you produce podcasts, man, we are connected. We have a podcast production company. I mean, we are all in. That's why we just like talking about podcasting, really. So welcome to the show. And of course, if you're a regular listener, a very warm welcome back to you. Hopefully you're getting some stuff out of this, and hopefully we are actually genuinely helping you with your podcast, both practically and inspirationally, of course, because we are big, big fans of podcasting, obviously. Hence the reason we're sat here chatting about podcasting. Yay. Our favorite Tuesday morning activity.

Sadaf Beynon [1:28 - 1:31]: Yes, it is. It is.

Matt Edmundson [1:31 - 1:56]: You almost sounded convincing. So, yeah, very, very warm welcome to you. And today in today's show, we have Jaryd Krause. What took a little bit of time, Sadaf, I'm not gonna lie. It took a little bit of time for that sort of. What's the word I'm looking for? I was gonna say waggle, but that's not the right word.

Sadaf Beynon [1:56 - 1:57]: But it's reaction time.

Matt Edmundson [1:57 - 1:58]: Yeah.

Sadaf Beynon [1:58 - 1:59]: Okay.

Matt Edmundson [1:59 - 1:59]: Waggle time.

Sadaf Beynon [1:59 - 2:02]: Waggle. Is that scouse?

Matt Edmundson [2:02 - 2:12]: No, it's just a total word I've made up. Yeah, it sounds like a great waggle, though. I think I should buy waggle.com. i'm sure that may exist. Actually, that should be the name of our next podcast. Waggle.

Sadaf Beynon [2:13 - 2:14]: You're on your own.

Matt Edmundson [2:17 - 2:26]: It can be, but I'm not going to be on the podcast with you, nor am I going to produce such rubbish and triviality. So we've got Jaryd today. Yeah.

Sadaf Beynon [2:26 - 2:31]: So today is part four of our fourth. Sorry for a four part series.

Matt Edmundson [2:32 - 2:33]: Still learning your lines?

Sadaf Beynon [2:33 - 2:44]: Yes, learning my lines. Right. So part four of our four part series with Jaryd Krause. And he is the host of Buying Online Businesses podcast.

Matt Edmundson [2:44 - 2:44]: Yes, he is.

Sadaf Beynon [2:44 - 2:54]: Yeah. And in this particular episode, you're going to learn how to streamline your production process, how to leverage tech to make your editing easier and more cost effective.

Matt Edmundson [2:54 - 2:55]: Yes, I'm doing the sound effects today.

Sadaf Beynon [2:55 - 2:59]: Thank you. And how to keep your audience central to your content.

Matt Edmundson [2:59 - 3:00]: Ooh.

Sadaf Beynon [3:01 - 3:02]: Thank you, Matt.

Matt Edmundson [3:02 - 3:07]: That will be the first and last time Matt makes such noises on the PodJunction podcast.

Sadaf Beynon [3:07 - 3:08]: Woo hoo.

Matt Edmundson [3:09 - 4:00]: How you doing your own sound effects? Yeah. No expense spared in the production value of this podcast. Now, I'm looking forward to this. Jaryd, if you've been with us before, you know that we've had Jaryd three times so far on this podcast. The way we do this, by the way, if you don't know if you are new to the show, either Sadaf or myself, predominantly, you these days will interview a podcast about how they do podcasting, for example, with Jaryd and how his podcasting has helped him with his business and the tips and tricks he's learned along the way. That whole interview usually takes about an hour. I mean, it's not a short interview. And so what we do is we take snippets, three or four snippets from said interview, and we sort of go over that over the three or four weeks, which is what we've done with Jaryd this week. Next week comes the full episode.

Sadaf Beynon [4:00 - 4:01]: Yes.

Matt Edmundson [4:01 - 4:31]: So on Friday, on Friday, we will release the full interview. So you get to hear the whole interview as well. So we just literally take snippets from the podcast. There's so much value in the interview, but we are just literally taking one or two things and just talking around those things. And so we will release the full interview on Friday. So make sure you subscribe and check out the full conversation with Jaryd because the man is a legend. We've done, he's been on Ep.

Sadaf Beynon [4:31 - 4:32]: He has.

Matt Edmundson [4:33 - 5:24]: I've been on his podcast. So we. I'm very familiar with Jaryd and how he does podcasting and how he's so, he is so laid back. He's just so easy to talk to. So super chilled out. He's a guy that is from Australia and lives wherever the surf takes him. And his podcast sort of follows him around wherever he goes, I think, which is great. I think when we did a podcast recording, he was sat outside in, I don't even know, some tropical place like Tahiti or somewhere. He'd been surfing all day, and he was just sat outside by the, you know, by a light so we could see him. I'm just like, this is so amazing, really. So, yeah, so we've got that coming up. That's how it works, isn't it? Really? So we've got part four with Jaryd going through those three things you said. Production, basically. Awesome. Anything to add to this?

Sadaf Beynon [5:24 - 5:25]: No.

Matt Edmundson [5:25 - 5:32]: Right. Well, I'm going to play the clip, and Sadaf and I will be back to talk about said clip in just a few minutes. But here's Jaryd.

Sadaf Beynon [5:32 - 5:37]: Can you talk us through a bit about your production process?

Jaryd Krause [5:37 - 7:08]: Absolutely. So the production process, it starts from basically looking for the guests, me approving them once they're approved. Then my, even my content manager will go out and she will pitch them all to come on and then send them calendar links. They book in when I see them booked in. Then I'll go away and sort of look at top two to three topics that I'm going to speak about. I'll create a file, their bio will get put in a couple of links. I'll create some talking points, and then I'll get them on the pod, record it. I will then go away and create the title. I'll create a really good title for it. And then I give it to my content manager, Eden. She goes away and gives it to the editors. The editors edit the podcast, put it together, give us some YouTube clips and shorts and all that sort of stuff. Put it all in a folder in Google Drive, and then she'll go away out and schedule it in and distribute it in all the website and all the places, YouTube, Spotify, all that sort of stuff, and then put the clips out as well. How that's evolving now is that using Riverside and my content manager, we're testing her out, doing some of the editing to cut, like, one of the rolls out of a particular editor. And, yeah, doing it that way. So it's still going to be the same production as always, just maybe a different editor.

Sadaf Beynon [7:09 - 7:10]: Why is that?

Jaryd Krause [7:11 - 7:31]: Just because Riverside's gotten really good and really easy, and I've been using this for years and years now, and I didn't realize how easy it can be, that it can produce the same result as an expensive editor that's really good as well. So I stacked them up against each other and sort of being like, oh, well, maybe we can do it this way.

Sadaf Beynon [7:31 - 7:40]: Yeah. Yeah. I totally agree about Riverside. We've been using it for quite some time as well, and just more recently getting our heads around how much potential it's got.

Jaryd Krause [7:40 - 7:49]: Yeah, it's really good. Yeah, it's only gotten better and better. I think I signed up. I think we were talking about it. I think I signed up in 2021.

Sadaf Beynon [7:49 - 8:08]: Yes, we were talking about it. Yeah, that's right. Okay, so you said that you come up with the title for it. Is that because you have had the conversation and you feel like you have the best understanding of what the content is, or is there another reason behind that?

Jaryd Krause [8:09 - 8:34]: It's definitely that. Also, I've done a lot of copywriting, and I've told a lot of stories and have gotten really good at creating titles. And I just know that. I know that. I know what my audience will go. I need to listen. I know how they read it, and I know what will get them to go and say, I need this. I need to listen to this.

Sadaf Beynon [8:37 - 8:44]: That's cool. So how do you get inside your audience's head to be able to identify things like that?

Jaryd Krause [8:45 - 9:45]: So when somebody joins our course or membership is they get sent a form to fill out, and it's like, how can I help you best? And it that those questions are basically, what. What do you need from me? What do you want from me? Why are you taking on this role? What are your goals? All that sort of stuff. And then through all of that, we collate a bunch of information. This is what good copywriters do, is they go away and work out what their wants, needs, fears, and frustrations and desires are for the people in the space. And they go away and actually take those words. What I do is I go away and take those words, and I just know the exact words that they're using for what they actually want to achieve. Right, right. For me, it's for my audiences, they want to acquire a business for financial freedom so they can spend more time doing what they love with the people they love. And there's other words that we can use around that. And so, yeah, that's how I know what they want, is I just ask.

Sadaf Beynon [9:45 - 9:59]: Them, yeah, no, that's good. That's good. I think that's something we can do, isn't it? Just take. Just assume things because they're like, oh, they fit this niche, so they must want this.

Jaryd Krause [10:00 - 10:46]: Yeah, exactly. And the more nitty gritty you can get into, like, where they're at in their own lives and the challenges they're facing, the better you can structure your conversations and questions with guests and then also structure your course content and your business and your service to help them just get rid of those challenges. And when you really understand those and you can articulate those well and how to overcome them, there's so much more trust because they're like, holy shit. Like, I was a construction worker, or Jaryd was a construction worker, and he had all these challenges that I've faced, and he's overcome them. He knows how to do it, and he's speaking about how he's done it multiple times. Of course I'm going to go away.

Sadaf Beynon [10:47 - 10:47]: Yeah.

Jaryd Krause [10:47 - 11:15]: Like, listen to him and work with him. So there's that. And then it's also, you know, as I have evolved, and I do understand this, and people have told me as well, the more I've evolved and I've been out of, you know, I quit my job, my full time job, almost ten years ago, nine years ago now. So I've been very removed from this work, nine to five thing for almost a decade.

Sadaf Beynon [11:15 - 11:16]: Yeah.

Jaryd Krause [11:16 - 11:42]: And so I understand that I, since being removed, there's things that I. It's harder for me to empathize and put myself in. Put myself in the boots and the shoes of those people that are on the ground doing, you know, were at where I was at when I first started the journey. So another helpful thing to do is to speak to those people and work with them one on one. So I do some one on one work with people still.

Sadaf Beynon [11:42 - 11:43]: Okay.

Jaryd Krause [11:43 - 11:50]: And that really helps. You have an insight that speak about this regularly, too. So I'm in there, and. Yeah.

Sadaf Beynon [11:55 - 12:07]: If that got you curious and you want to catch the full episode, be sure to subscribe to the show. We've got plenty more great conversations coming up. You did those.

Matt Edmundson [12:08 - 12:09]: Welcome back.

Sadaf Beynon [12:09 - 12:10]: You thought you were myself.

Matt Edmundson [12:13 - 12:21]: Yeah. You know, you recorded that video. You know when it's gonna went. There's even a countdown timer saying, this is gonna say, what have you muted?

Sadaf Beynon [12:21 - 12:36]: So on Riverside, you know, where when I'm interviewing, I do the audible, which I don't like that I do that and so on, especially when I'm sat.

Matt Edmundson [12:36 - 12:45]: Here next to you in the interviews, because that clip you've just heard, the way we record the podcast is we play the clip. So it's the first time that I've seen that clip with Jaryd. Right?

Sadaf Beynon [12:45 - 12:46]: Yes.

Matt Edmundson [12:46 - 12:54]: So I get to react spontaneously, which is great. You, of course, have to listen to yourself talking to Jaryd and distract yourself accordingly.

Sadaf Beynon [12:54 - 12:55]: Yes.

Matt Edmundson [12:55 - 12:59]: And so it doesn't help, I suppose, that I'm sat here next to you going, hmm.

Sadaf Beynon [13:01 - 13:03]: That's another reason I don't like doing it.

Matt Edmundson [13:04 - 13:05]: Yes.

Sadaf Beynon [13:05 - 13:12]: Matt on Riverside, there's. There's a way to mute those. So I thought I had done it, but maybe not.

Matt Edmundson [13:13 - 14:00]: Maybe next time, don't down this one, because there'll be a lot of blank spaces in the podcast. Anyway, welcome back. So, yeah, we should really, one day, we should probably put a little camera or something in the studio that just records separately what actually happens. Sort of all back when we're off, when the record button's not pressed. I think people find those things kind of. I find them really interesting, actually. What happens, but yes. So, production, how to streamline your production process, how to leverage tech to make editing easier, more cost effective. And the third thing was how to keep your audience central to your content. So streamline your production process. What were your takeaways?

Sadaf Beynon [14:01 - 14:41]: He has, he. Well, he knows his process from start to finish. This is what he process. And it just seems very organized. He knows who's doing what when that's happening. And so he's got very clear roles for the people who are on his team. And each, like, all of those roles accumulate to a streamlined goal that they have to achieve. And then they're using people with the right skills and abilities to be able to achieve those as well.

Matt Edmundson [14:41 - 16:14]: Yeah. Yeah. I think it's really important as you get into podcasting more and more, especially if you're doing your own production or even, I suppose if you're outsourcing, it becomes even more important. You. I think you need to clearly articulate your statement of best practice. Right. Your sop is a that we'd like to abbreviate everything your shops. But I think having almost a statement of production is super helpful and just understanding what that is now, we found in the early years of podcasting that changed all the time as we figured everything out. What it's what seems to. Maybe you can comment on this because you do the whole production thing a lot more than I do. What seems to be happening is you need less and less tools. So you mentioned it in the conversation with Jaryd, and he mentioned it as well about Riverside. So it used to be when we first used Riverside, we see, we kind of, we started with Riverside, then we stopped, and now we're sort of back with Riverside. Right. Except for this podcast, which we record with ecamm, because it's just the way it's worked out. But with Riverside, you can now do a whole lot of the production aspect, which you couldn't do before, so it can create for you, like the social media clips and all that sort of stuff. So it seems to me like the process of production is becoming easier in some respects because you're not having to have multiple bits of software in the whole process. Am I right?

Sadaf Beynon [16:14 - 16:20]: Yeah, I think I, looking back, and even now, we're continually streamlining that workflow, aren't we?

Matt Edmundson [16:20 - 16:21]: Yeah.

Sadaf Beynon [16:22 - 16:29]: And that's based on several factors like what else is going on? How many other podcasts are we trying to produce at the same time?

Matt Edmundson [16:29 - 16:29]: Yeah.

Sadaf Beynon [16:29 - 16:40]: And, yeah, deadlines and all that kind of stuff. So. Plus there's so many more tools out there. There's so much more tech out there than when five, six years ago.

Matt Edmundson [16:40 - 16:43]: Yeah. Every man and his dog has come up with an AI program to help you.

Sadaf Beynon [16:43 - 16:43]: Yeah.

Matt Edmundson [16:43 - 16:57]: Right. So, yeah, I think streamline your production process, but have a clear statement of practice, I think is really good, but always be refining that process. We have conversations every couple of months, don't we? What should we do? What should we drop? What should we change? How would that work?

Sadaf Beynon [16:57 - 16:58]: What's working? What's working?

Matt Edmundson [16:58 - 18:22]: What's not working? Yeah, it's really, really important questions. One of the things that we have developed, talking to software to help us with our process, because we have. We've developed, I suppose, our own unique process before all the other bits of software came out. It's a bit like when we were in e commerce, we had to create our own ecommerce site because Shopify didn't really exist. We've developed a platform which internally we call Amp, which has really helped us with our process. We were finding. We were trying to do so many different things. Like, you want a guest on the show, you do the pre call. How do you get to me? The pre call notes. Is that a Google document? So then, before I do the interview, do I need to? And it. And there was documents, there were spreadsheets. It was all a bit messy, wasn't it? And so we just. Because we can. I suppose we can, because of the econ businesses, we got Mark and the guys onto the technical aspect of it, and they developed a platform where we could just put all of that into one place. So you've got editors, which we'll talk about in a minute. But we've also got the actual process itself, right? The actual content, the actual data, the streamlining, the interaction between the producer and the host. That's a really interesting process for which we have developed amp, and that works really well.

Sadaf Beynon [18:22 - 18:35]: We use it for every one of our podcasts, don't we? And it's great. You can schedule our guests. We can. Well, we email them through that as well. We record all our notes on there and. Yeah, everything's there.

Matt Edmundson [18:35 - 19:27]: It's great, isn't it? Because it's the simple things for me, like once a client. A client, once a guest has been on the show, even a client, when they've come on the show and I finish recording I just go onto the system and I mark the episode as recorded. So that tells the whole production team it's now good to go. But at the same time, it will fire off an email to the guest saying, thanks for coming on the show. Here's a link to leave us a review. Here's a link to maybe send us some referrals. So we fire off a couple of emails to them, and all I've done is, as I've just marked, it's ready to go. It's a beautiful thing. We even use it for script generation. We're kind of swaying into two here, aren't we? Number one was how to streamline your production process. Number two was how to leverage tech to make editing easier and more cost effective. Now, this isn't editing. This is actually just production. But we've used our own tech as we've understood the processes to make it easier.

Sadaf Beynon [19:28 - 19:35]: And that's been our workflow, as you described, from spreadsheets to Google Docs to what we have now, as we call amp.

Matt Edmundson [19:35 - 20:17]: Yeah. Obviously, you might not have the ability to develop your own software. That's totally understandable. You've got to find a mechanism that works for you. My advice is use a minimal amount of pieces of software as you can, because the more you use, the more complicated it gets. I think if we didn't have amp, I would probably just use something like Google Docs or. I really like craft, you know, the craft app, something like craft where all the information can be put on there. But as it is, we can use amp and we can. I mean, we tried craft for a little while, didn't we, going with production, but that was okay when there were more people involved. But I think even that we could put on Amp.

Sadaf Beynon [20:18 - 20:18]: Yeah.

Matt Edmundson [20:18 - 20:34]: Do you see what I mean? So it's just one less bit of software that we use. But that would be my advice. Use the least amount. But if you have the ability to use tech to make your whole process easier, then definitely do it, because we found it's been so helpful. Would that be a fair statement?

Sadaf Beynon [20:34 - 20:36]: Definitely. Huge help.

Matt Edmundson [20:36 - 20:44]: Huge help. Huge, huge help. So how do we leverage tech to make editing easier and more cost effective?

Sadaf Beynon [20:46 - 20:58]: Well, Jaryd was talking about Riverside. We've talked about Riverside. That's one of the editing platforms that we use. The other one we use is descript. Would you call it descript?

Matt Edmundson [20:58 - 21:01]: Descript. Descript.

Sadaf Beynon [21:02 - 21:06]: Which is also very good. And actually, I think we also used.

Matt Edmundson [21:06 - 22:15]: The traditional ones as well, like final cut pro. And what was the other one? Davinci. Oh, yeah, that's DaVinci, both of which are good. And DaVinci now actually has transcription features in the reason we went with. So again, if we go back a few years, we started with descript. Well, actually we started with Final cut pro, but then descript came out. And the reason I like descript was because it meant that you didn't need to be a video editor to edit a podcast. It made it so simple because it was a text based editor. And we do video and we do audio. And so what descriptors is it takes the video, it transcribes it, it shows you the transcript. And so you can highlight text, you can cut, when you cut text out, it'll cut it out of the video, you can cut sections out to create clips from them and all that sort of stuff. And so it's a really straightforward video editor that can get a bit more complex if you need it to be. But at its heart it's quite a simple thing and it's really straightforward to edit video, produce the video and produce the audio using descript. It takes you a few hours to learn, but once you've got your head around it, it's really good.

Sadaf Beynon [22:15 - 22:16]: Yeah, it is very good.

Matt Edmundson [22:16 - 23:16]: And that ability to edit via text is something you can't do on Final cut pro, you can do on DaVinci. Now they've, now that they've got the transcript, they've got that transcript feature on there, if you prefer a more traditional video editor. The reason I like DaVinci is it's a one off cost you just not subscription. There's no subscription. Same with Final cut pro. It's not like Adobe. You can use Adobe audition and Adobe premiere, which are industry standards. I just really, sorry, Adobe, I'm not a fan. I'm really not a fan of Adobe, so don't do it. Be my advice anyway, that aside as a personal thing, but I think Riverside now seems to be doing a lot more of what descript is doing, and descript is trying to become more like Riverside as well. So they acquire squadcast. That was it. Yeah, they acquired squadcast. So they can bring that in. So I think there seems to be this sort of, it used to be you had to use both, but it seems to be now we're going down a place where you could use either. Would that be.

Sadaf Beynon [23:16 - 23:17]: I think so. I think so.

Matt Edmundson [23:17 - 23:21]: Can you do in Riverside all the stuff you're doing descript now? No, right.

Sadaf Beynon [23:21 - 23:24]: No, not everything we were using it for.

Matt Edmundson [23:24 - 23:24]: Right.

Sadaf Beynon [23:24 - 23:26]: But we still, we're still doing a.

Matt Edmundson [23:26 - 23:36]: Hybrid of the two of descript and Riverside. And it is one click, isn't it, between the two? So you can go between the two with. They do integrate. It seems pretty well.

Sadaf Beynon [23:36 - 23:36]: Yeah.

Matt Edmundson [23:36 - 23:37]: Yeah.

Sadaf Beynon [23:37 - 23:41]: So we still record on Riverside other than this one.

Matt Edmundson [23:41 - 23:48]: Yeah, yeah. So I think my advice would be, you know, tech to make editing easier. Just use whatever makes sense for you.

Sadaf Beynon [23:48 - 23:49]: And what's cost effective.

Matt Edmundson [23:49 - 23:52]: Yeah. What other tech do we use?

Sadaf Beynon [23:54 - 23:56]: Those are the main ones.

Matt Edmundson [23:57 - 23:59]: Didn't we just sign up to see.

Sadaf Beynon [23:59 - 24:38]: Yeah, we signed up to Flowsend. Flowsend something I'm guessing I forgot. Flow send, Michael. Yeah. So that is the content side of things. So that will also pull out your transcript and then use the transcript to create the blog, the show notes, the title, the descriptions, the newsletter. It goes on and on and on. And it's actually not just, it's not a set amount of content that you can create. You can actually be quite creative with it, so you can come up with your own stuff that you need to.

Matt Edmundson [24:38 - 25:43]: Yeah. It seems to be having a little planet, flowsend. Obviously, it uses AI to help generate content. So it takes a transcript and it uses AI to generate content. My only caveat with using AI to generate content is there has to be some element of editing. You can't just take it and put it out. There's. Otherwise, I think you notice it's AI. I think we're all getting to that place where we go, AI wrote that, but it takes away 90% of it's really quick and it's really easy. And the thing I like about flow senders, you can customize. It's a bit like if chat GPT remembered all your prompts and did it how it was supposed to, rather than having to write them in all the time. So whenever I use chat GPT, I have a prompt file which I have to copy and then paste into chat GPT, whereas this sort of seems to remember them and just do the same every time, which is great. So it seems to work quite well. Then there's other tech you can use. There's a lot of these ones where you upload your video and it's supposed to create the shorts for you. If you want to upload shorts to.

Sadaf Beynon [25:43 - 25:48]: Instagram and TikTok, there's something called Minvo for a short time.

Matt Edmundson [25:48 - 25:49]: What was it called?

Sadaf Beynon [25:49 - 26:00]: Mimbo Minvo. Well, that's what it's called now. I think it was called memento at the beginning when they were first starting off, and it didn't quite help us with what we needed, so we jumped ship.

Matt Edmundson [26:00 - 26:01]: Yeah.

Sadaf Beynon [26:01 - 26:02]: But now it's.

Matt Edmundson [26:02 - 27:24]: We found it was. The reason we jumped ship was it was just taking more time. So it would give you like, 40 clips and you'd have to go through, read them. Yeah. Or listen to me. Okay, that's good. That one's not good. Or let's edit that one. That needs a bit of text where it's good. It off too soon. And so it was just quicker just to go through descript and highlight the text and go create a clip from that because you then got exactly what you wanted. And so sometimes these tools are designed to help you, just cause you nothing but more pain, is my observation. And so, yeah, just because there's a tool that you think is going to make your life easier might not always. So do test them out would be my advice. The free trials. And my other thing is sort of bringing this in from the e commerce podcast. Really, when it says AI, it's not really AI. Everybody's using the phrase AI in their titles these days to try and convince you it's worthy of your $40 a month or whatever it is they want to charge you. It doesn't really mean anything. A bit like the word organic doesn't really mean anything anymore. But, yeah, do try them out. So my advice is streamline your process like Jaryd said. That was point number one. Get that honed down, then look at each part of that process and go, is there a piece of technology that can help me do this bitter this bit better, easier and quicker? So our favorites include Riverside. They include descript or DaVinci, depending on which editors you. Editors you want to use. We've now started flowsend. To be fair, we've only been using it a week.

Sadaf Beynon [27:24 - 27:26]: Yeah, it hasn't been very long at all.

Matt Edmundson [27:26 - 27:41]: We met the guys at the podcast show, didn't we? So we can't really. I kind of like it. I can't really comment on it. I think it's a bit pricey. But, you know, everything's a bit pricey these days. And then the video editors. Have we started using moving again?

Sadaf Beynon [27:41 - 27:42]: No, we haven't.

Matt Edmundson [27:42 - 29:19]: No, we still do it the old fashioned way. Okay. There you go. So, hopefully that's helpful. Number three, how to keep your audience central to your content. So this is a sort of slight step away from production. I liked how we. Jaryd wrote his own titles. Yeah, I thought this was really interesting when he said that, because, again, we've tried different combinations of things, haven't we, in the past? The issue I have with you going back to our AI conversation. If you ask AI to write a title, so you give it the transcript and say, give me a great podcast title for this show. It will come up with something which will say streamline your production, colon, how one guy did it or something like that. Right? Based on that, I don't know what the title of this podcast is going to be, but it always likes this sort of, I'm going to give you a sort of mini phrase, a colon and then another phrase, tagline type. Yeah, so any title I now see with a colon in, I'm just going that was AI generated and I've not even read the title. I'm switching off a little bit. So again, this, Jaryd's an old fashioned copywriter. I would suggest looking at old fashioned copywriting techniques. If you use AI, tell it not to use the bloody colonization, you don't need it. And to try different copyright copywriting techniques on the title. The titles are important, I think. And for the longest time we just kind of just whacked it out there and just did the next piece of content. But am I right in saying we're doing a piece of work now where we're reviewing previous titles?

Sadaf Beynon [29:19 - 29:20]: Yes, we are.

Matt Edmundson [29:20 - 29:22]: And we're going back and we're changing titles of the podcast?

Sadaf Beynon [29:22 - 29:30]: We are. It's just taking time because there's a lot of titles, a lot of titles that is happening.

Matt Edmundson [29:30 - 32:25]: And I think so actually going back and changing them is not a problem because I think the more you do, the more you understand what your audience engages with. Like Jaryd was saying, he understands the language that they use and a way to do that. By the way, as Jaryd was talking, I'm going to take a little leaf out of the old econ book if you're going. I don't have a membership. Jaryd's got a membership and courses. He can talk to people and he can understand the language they use. And I don't have that. One of the things that you can do, which works really well, is you can take a topic, so let's say in e commerce the topic might be email marketing. So we're doing a podcast on email marketing. You can go to Amazon and search for books on email marketing and it will give you a whole bunch of books. Just take whatever the best selling book is, one with the most reviews and look in the reviews of that book. Right. You can even get AI to now do this for you. You can post the link to Amazon in chat GPT and say, read the reviews of this book and draw out common questions or common words or common phrases. I think it's still easier if you just do it yourself and you just scan down, you read the reviews, because this, in effect, is the same thing. So people will write in their review comments language which they use questions that they have, which can really, really help you. So I can't imagine, actually, we should check, but are there any books on how to do podcast production on Amazon? We can go through and we can read that. The other thing we can do is we can just search certain phrases, like on Twitter, for example. We did this with a beauty company when we launched it. We just went on Twitter and just looked at what people were writing about skin complaints, just took those phrases, use them in our marketing. It was easy. And so if you don't have a community yourself to pull in that audience and those phrases, you can go and find those communities, whether it's on Facebook, whether it's on Instagram, whether it's on whatever social media platform, LinkedIn, probably. But also through things like Amazon reviews, you can find all kind of phrases which you can then look at. Doing Google searches will give you a whole bunch of phrases if you type in something on Google, like how to do podcast production. If I go to the bottom of the page, they give you 20 related questions or keywords which you can look at. So there's all kinds of possibilities like that. Don't get stuck by listening to Jaryd and going, well, I've not got his audience. You can start off by taking the audiences that are out there scanning down and looking at what resonates. So, yeah, do, do. That would be my advice. But, yeah, titles, I think super important. And understanding the key pain points, the wants, the desires, the needs and all those sorts of things of your audience and making sure that's talked about in the. In the title.

Sadaf Beynon [32:26 - 32:31]: Yeah, for sure. And as he said, he went on to say after that, that it helps build trust with your audience.

Matt Edmundson [32:31 - 32:31]: Yeah.

Sadaf Beynon [32:31 - 32:34]: Because suddenly the content is relatable to then.

Matt Edmundson [32:34 - 32:50]: Yeah, yeah. No, super good. Super, super good. So that's how you keep your audience central to your content. Anything else? No, no. Okay, good. Well, that's it from Salaf and myself. Next week we have.

Sadaf Beynon [32:50 - 32:51]: We will be.

Matt Edmundson [32:51 - 32:53]: We're starting a new guest, surely.

Sadaf Beynon [32:53 - 32:57]: Her name is Kendall Brightman and she actually works for Riverside.

Matt Edmundson [32:58 - 33:26]: Very exciting. I don't actually have never met Kendall, so I'm looking forward to this one. But like we said on Friday, the full episode, the full episode, the full interview, the full conversation with Jaryd will be released. So make sure you listen to that whole interview as well, but yeah, it's been fantastic. Thanks, Jaryd, so much for coming on the show, man. Really appreciate your wisdom and insight. Learned a lot, as always. Is the case from you, my friend. And next week, sorry, Kendall.

Sadaf Beynon [33:26 - 33:27]: Did you say Kendall?

Matt Edmundson [33:27 - 33:35]: Kendall. We have got Kendall. So do come join us for that. Who is from river? What are you talking about? Have you actually had the conversation yet?

Sadaf Beynon [33:35 - 33:36]: Yeah. Yeah.

Matt Edmundson [33:36 - 33:37]: Awesome. Is it good?

Sadaf Beynon [33:37 - 33:39]: Yes, they're all good.

Matt Edmundson [33:39 - 33:51]: They're all good. Stupid question, Matthew. Stupid. Anyway, so, yes, thank you so much for joining us. Have a fantastic week, wherever you are in the world. We'll see you next time. Bye for now.

Sadaf Beynon [33:55 - 34:29]: And that brings us to the end of today's episode at PodJunction. If you've enjoyed the insights from this episode and want to hear the full conversation with today's special guest, don't forget to visit podjunction.com, where you'll find more information about how you can join PodJunction cohort. Whether you listened while on the go or in a quiet moment, thank you for letting us be a part of your day. Remember, every episode is a chance to gain insights and to transform your business with podcasting. So keep on tuning in, keep on learning, and until next time, happy podcasting.