Don’t Start a Podcast Unless You Have This | Christopher Anderson

Christopher T. Anderson brings nearly two decades of experience at the intersection of law, business, and technology, having served as a managing partner, general counsel, and NYC assistant district attorney before founding New Leaf Family in Colorado. As a sought-after speaker and podcast host himself, he offers unique insight on how professionals can leverage podcasting to build trust, establish thought leadership, and create personal connections that drive business growth. Christopher's ability to translate complex challenges into actionable strategies makes him the perfect guest to discuss using podcasts as a powerful tool for brand and business development.

Christopher Anderson's advice might surprise you. After 15 years of hosting The Unbillable Hour and helping law firm owners transform their businesses, he's not here to convince everyone to start a podcast. In fact, he's doing quite the opposite. In this candid conversation, Christopher reveals why most professionals should think twice before jumping on the podcasting bandwagon, what separates successful shows from vanity projects, and the one essential ingredient you absolutely must have before hitting record. He shares hard-won insights from building a loyal audience over nearly two decades, explains why popularity doesn't equal impact, and offers a refreshingly honest take on whether podcasting deserves a place in your business strategy. For anyone considering starting a show or wondering why their current podcast isn't moving the needle, Christopher's perspective cuts through the noise with clarity that only comes from genuine experience.

3 Key Actionable Takeaways:

Define your purpose before you press record

Don't start a podcast because everyone else is doing it or because you think it's good marketing. Christopher emphasises that successful podcasting requires a clear message you genuinely want to deliver and specific business development goals. Ask yourself what you're trying to achieve and how you'll measure success. Without this foundation, you're just adding noise to an already crowded space.

Focus on serving your audience's needs, not their wants

Your most popular episodes might not be your most valuable ones. Christopher discovered that shows covering trendy topics like AI or new marketing techniques get more downloads, but episodes addressing fundamental business challenges create more meaningful impact. Build trust over time so your audience will engage with the content they need to grow, not just what feels comfortable.

Embrace consistency as your competitive advantage

Podcasting isn't technically difficult, but showing up regularly with valuable content is harder than most people expect. Christopher credits his network partnership with providing accountability and structure that keeps him consistent. Whether you join a network or go solo, commit to a sustainable schedule and stick to it. Your audience will find someone else if you don't deliver when expected.

Resources

Guest Links:

• The Un-Billable Hour Podcast: https://legaltalknetwork.com/podcasts/un-billable-hour/

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Guest Links:

• Christopher's email: [email protected]
• The Un-Billable Hour Podcast: https://legaltalknetwork.com/podcasts/un-billable-hour/

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/