Guest: Sadaf Beynon
When most people start a podcast, the first piece of advice they hear is:
“Find great guests — they’ll help you grow.”
And while that sounds logical, the truth is — bringing on guests too soon can actually hold you back.
In this week’s episode of The Podcast Rethink, I explore why starting solo might be the smartest strategy for building authority, connection, and clarity in your message.
Solo Episodes Simplify Everything
Launching a podcast is overwhelming. Between guest booking, scheduling, and editing, the logistics can quickly drown out your creativity.
When you start solo, you remove all that noise. You can record when inspiration hits, experiment freely, and learn the ropes without the pressure of managing other people’s schedules.
Authority Starts With Your Voice
If your podcast supports your business or personal brand, you are the product.
Guests might bring extra reach, but they shouldn’t be the foundation of your credibility. Your audience connects to your personality, your perspective, and your voice.
Hosts like Amy Porterfield, Jenna Kutcher, and Pat Flynn all started solo — and that’s what built their authority before they ever invited a guest.
The Confidence Trap
It’s easy to hide behind guests, especially when you’re new.
I know I did. For a long time, I curated other people’s insights instead of trusting my own.
But what I’ve learned from talking to experienced podcasters like George Bryant and Randy Molland is this: the real growth happens when you stop outsourcing your voice.
Start Small, Learn Fast
Solo episodes are your training ground. They help you find your rhythm, refine your message, and test ideas quickly.
You don’t need to get it perfect — you just need to start.
Even a short five-minute reflection can help you reconnect with your purpose and your audience.
Your Challenge This Week
If you’re planning a podcast, resist the urge to fill your calendar with guest interviews.
Record one short solo episode — just you, your mic, and a story or insight worth sharing.
And if you already have a guest-heavy show, experiment with a solo reflection between interviews.
Because your podcast doesn’t just need more guests.
It needs more of you.