Guest: Elzie Flenard
Most people see podcasting as a marketing channel but for some entrepreneurs, podcasting becomes the engine that drives the entire business.
In a recent episode of the Podjunction Podcast, I spoke with Elzie Flenard III, founder of Podcast Town and host of Journey to Mastery, about what it actually looks like when a podcast moves from side project to core business strategy.
Here’s what we uncovered.
The Podcast Wasn’t an Add-On. It Was the Starting Point.
Elzie didn’t add a podcast to his business. He built the business because of the podcast.
In 2016, frustrated by his lack of entrepreneurial progress, he decided to interview successful founders—not for content, but for education. The show became a learning tool. By episode 10, guests started finding him. By episode 50, it was clear he wasn’t just asking good questions—he was building a platform.
“Podcasting didn’t just change my business. It changed my life.”
That shift from student to strategist was the turning point. And it’s one we see often when podcasting becomes more than a content tactic.
🎯 The Strategic Role of Podcasting in Brand Building
Elzie’s podcast now acts as the pillar of his brand.
Every episode becomes:
- A signal of his values and thought leadership
- A trust-building touchpoint with future clients
- A tool for education, connection, and conversion
He doesn’t just interview guests. He curates conversations that reflect his EMIT Principle (a framework he developed to help founders move from vision to scalable success). It’s part content, part coaching—and completely aligned with his business.
“It’s the A and the Z of my brand. Everything else plugs into the podcast.”
For business owners looking to build trust in crowded markets, this kind of intentional podcasting is a serious strategic advantage.
Monetization Without Ads or Gimmicks
Monetization is a buzzword in podcasting but most people think too small.
Elzie’s approach? Use the podcast to build a private, curated community (called the Journey Feed), nurture that audience with deeper content and connection, and then invite them into paid coaching or mastermind programs.
“Your podcast isn’t just a lead magnet, it’s a trust ladder.”
No sponsors. No gimmicks. Just relationship-led conversion, based on high-value conversations that reflect his audience’s real needs.
The Most Surprising Lesson After 500+ Episodes
After nearly a decade of podcasting, the biggest shift Elzie experienced wasn’t technical, it was personal.
“I’m a communicator by nature, but podcasting taught me that sometimes… it’s better to listen than to talk.”
This is a business growth principle.
What Comes Next: The 7-Day Podcast Vision
Elzie’s big vision? A daily 10-minute podcast that supports entrepreneurs across mindset, mission, message, and method. Not for vanity metrics but to make meaningful, measurable impact for founders at every stage.
“Podcasting is too valuable not to be part of your business. Whether you host, guest, or sponsor, you’ll be in the podcast space.”
Key Takeaways for Founders Considering Podcasting
If you're building a service-based business or scaling a founder-led brand, here’s what you can learn from Elzie’s journey:
- A podcast can be more than a content channel. It can be the heart of your business
- Trust isn’t built in downloads, it’s built in consistency and clarity
- Monetization starts with community, not ads
- Podcasting rewards the curious, the consistent, and the coachable
- The best shows aren’t interviews—they’re strategic conversations that drive growth
✨ Final Word
Podcasting can be a catalyst.
If you're ready to explore how to use podcasting to grow your business, build trust with your audience, and create something with long-term value, this episode with Elzie Flenard is a must-listen.