Guest: Will Laurenson
When Will Laurenson hit 500,000 downloads with his podcast Customers Who Click, he wrote a LinkedIn post reflecting on ten lessons he’d learned over five years behind the mic.
Things like:
Consistency is key
Good questions beat clever answers
Over-prepping kills flow
Podcasting is relationship-building
It was such a good post that I knew I had to get him on Podjunction to unpack it.
Because what stood out to me wasn’t just the numbers — it was the mindset behind them. Will didn’t start with a strategy. He started with curiosity. He wanted to learn from people doing great things in marketing and eCommerce. And somewhere along the way, those conversations turned into relationships, referrals, and real growth.
In our chat, Will shares how that curiosity shaped the early days of Customers Who Click, why pre-calls are now a non-negotiable part of his process, and what he’s learned about asking better questions — not just as a host, but as a marketer and business owner.
He also talks about something most podcasters don’t mention enough: listening.
“Everyone wants to be listened to,” he told me. “You can tell when someone’s just waiting to ask their next question. Podcasting teaches you to actually catch the thread worth pulling on.”
That idea really stuck with me — because it’s not just about podcasting. It’s about how we connect, lead, and build trust in every part of business.
So if you’ve been wondering how to use podcasting as a strategic tool to grow your business, build authority, or deepen connection with your audience, this episode is a brilliant place to start.
💬 Connect with Will:LinkedIn | Customers Who Click