The Future of Podcast Workflow | Kendall Breitman

If you’ve been podcasting for more than five minutes, you know the feeling:

Record on one platform.
Download the files.
Upload them somewhere else.
Edit in a third place.
Then host… somewhere else again.

By the time you’ve exported everything, half your motivation is gone — and that’s before you get to the marketing, the repurposing, and the publishing.

So when Riverside announced yesterday that they now offer podcast hosting, officially bringing recording, editing, and publishing into one platform, I knew I wanted to explore the bigger story behind that move.

This isn’t just a product update.
It’s a sign of where podcasting is heading.

And in this week’s episode of Podjunction Podcast, I sat down with Kendall from Riverside to unpack exactly that.

Why Workflow Friction Is the Real Barrier

Kendall sees something most creators don’t: just how much tool overload is holding people back.
Uploading, downloading, switching tabs, juggling subscriptions — the friction is real.

And friction kills momentum.

For business podcasters especially, it’s not the recording that derails consistency. It’s everything that comes after.

An integrated workflow doesn’t just “save time.”
It keeps you showing up — which is the real foundation of podcast growth.

Why Business Podcasters Need a Different Lens

One of the most interesting parts of our conversation was around how business leaders evaluate podcast success.

It’s rarely about downloads.
It’s about:

• visibility,

• relationships,

• authority,

• and ultimately, leads.

But many teams still measure their podcast like a consumer show.
And when the numbers don’t match those expectations, they assume it’s not working.

Kendall makes a powerful point:
if you treat your podcast as a standalone activity, you’re missing its full value.

Your podcast can be:

• the foundation of your content strategy,

• a relationship-building engine,

• a source of evergreen insights,

• and a magnet for ideal clients.

But only if you approach it with clarity — not vanity metrics.

Repurposing Only Works If You Repurpose With Purpose

One of my favourite lines from the episode (and yes, she admitted she kind of hates it!) was:

Repurpose with purpose.

It sounds simple, but it’s where most creators trip.
They repurpose reactively — after making the content — instead of deciding upfront what that content will fuel.

A clip.
A carousel.
A blog.
A lead magnet.

When you decide the purpose first, everything else becomes lighter.

This matters even more if you’re a team of one.

The Creator Ecosystem Is Consolidating — Fast

We’re already seeing:

• Descript acquiring Squadcast

• Platforms adding editing tools

• Others adding video clipping

• And now Riverside launching hosting

Kendall calls it “the race to become the all-in-one platform,” and she makes a great point:
the winner of that race will be creators.

Less friction.
Fewer subscriptions.
Cleaner workflows.
More time for the part you actually care about — the conversation.

So What Becomes Non-Negotiable for Podcasters Next Year?

According to Kendall: quality and relevance.

High-quality audio.
Strong hooks.
Thoughtful clips.
And content that connects with what your audience is already thinking about.

Not trends for the sake of trends — but timely, meaningful, relevant conversations.

The One Thing To Do If You Want Growth Next Year

Kendall didn’t even hesitate:

Have one clear call to action.
Every episode. Every time.

Not five, not three — one.

Where do you want listeners to go next?
What’s the one thing you want them to do?

Clarity drives action.
And action builds momentum.

If you’re a podcaster navigating content overload, unpredictable workflows, and the constant pressure to “do it all,” this episode is going to feel like a deep exhale.

It’s not about doing more.
It’s about doing it more simply.

You can listen to the full conversation on Podjunction Podcast — and trust me, it’s worth it.