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Simplify Podcast Production with These Hacks | Eagan Heath

Today’s Guest Eagan Heath

Eagan Heath is a digital marketing agency owner, speaker, and trainer.
He helps clients and students grow company revenue by driving online traffic, leads, and sales.
Since 2016, he's:
started the local digital marketing agency Get Found Madison (https://getfoundmadison.com/)
purchased, run, and sold the pet painting business Splendid Beast (https://splendidbeast.com/)
created the training course and workshop series My Digital Marketing Mastery (https://mydigitalmarketingmastery.com/)
launched an ecommerce agency called Caravan Digital (https://www.caravandigital.com/).
These days he primarily leads his team and hosts the What's Working in Ecommerce YouTube show and podcast (https://www.youtube.com/watch?v=CI3uXFH1o6c&list=PLNu4cumRdqFX4DNHy7lYhal_q8eIV7p-n&index=59).

In this episode, we dive deep into the world of podcast production with insights from Eagan Heath, a successful podcaster who shares his journey and the challenges he has faced.

Join hosts Sadaf and Matt Edmundson as they chat with Eagan Heath about the real struggles of maintaining a consistent podcast release schedule. Eagan reveals that the hardest part isn't finding guests, but managing the production process. He shares how hiring Miriam, a skilled assistant, transformed his workflow, allowing him to increase his episode release frequency significantly.

Eagan also highlights the power of using tools like Riverside and Descript. Riverside's local recording feature ensures high-quality video even with poor internet connections, while Descript's user-friendly interface makes editing quick and easy. These tools have reduced production time dramatically, making podcasting more accessible and less overwhelming.

Episode Highlights:

  1. Biggest Challenge: Production, Not Guests: Eagan discusses how production was his biggest hurdle, not finding guests.
  2. Hiring the Right Help: Learn how hiring a skilled assistant transformed Eagan's workflow.
  3. Leveraging Technology: Discover how tools like Riverside and Descript can improve your production quality and efficiency.
  4. Practical Tips for Podcasters: Eagan shares actionable advice on managing podcast production effectively.

Engage with Us:

  • Website: Visit Podjunction.com for more episodes.
  • Instagram: Follow us @PodjunctionPodcast and join the conversation.
  • Feedback: Got a story to share or a question for the hosts? Drop us a message on our website or Instagram. Or tell us how have you tackled podcast production challenges? What tools and strategies have worked best for you? Join the conversation and let us know!

Don't forget to subscribe for more behind-the-scenes insights and practical tips to take your podcast to the next level. Whether you're just starting or looking to revamp your existing podcast, join us on this unscripted journey of podcast growth and community building!

Links for Eagan

Links & Resources from today’s show

Sadaf Beynon: [00:00:00] Welcome to Podjunction, where business meets podcasting, whether you're on a morning jog, driving to work, whipping up a meal, or just simply taking a minute for yourself. Our weekly bite sized episodes promise fresh insights from successful podcasters who have cracked the code of using podcasts to grow their business.

So whether you're a podcasting newbie or a seasoned podcaster, this episode is for you.

Hello, and welcome to Podjunction Podcast. This is Sadaf, your host, and with me is a man who needs no introduction, Matt Edmundson himself. I don't know about

Matt Edmundson: that. My parole officer tells me I need an introduction everywhere I go.

Sadaf Beynon: Yeah. So we are a show all about I don't really

Matt Edmundson: have a parole officer, by the way.

Sadaf Beynon: I'm just going to let that one slide, let them believe what they [00:01:00] want. Okay. All right.

Yeah, we're a show all about helping podcasters use their podcast for growing their business.

Matt Edmundson: Exactly. That's very good. That's very well said. Thank you. Welcome.

Sadaf Beynon: Thank you. And today. We have a segment from Eagan Heath again, because Matt doesn't know this information, so I have to put it in. Yeah,

Matt Edmundson: I don't know, I just turn up and smile.

I don't even turn up and look pretty these days. I just turn up and smile.

Sadaf Beynon: He's got too much competition now.

Matt Edmundson: Yeah.

Sadaf Beynon: Alright yeah.

Matt Edmundson: Guess what?

Sadaf Beynon: I feel like you've got something to say, Matt. Yeah,

Matt Edmundson: no, not at all. I'm just, I'm enjoying the fact that you're now introducing the show. It's good. I will say, actually, a warm welcome to you if this is your first time with Podjunction, it's a great new grown audience all the time, so yeah, and of course if you're a regular, welcome back, always great to hear from you as well, let us know what you think about the show.

Especially now Sadaf has started introducing it. How's she doing? Critique her a little bit. I [00:02:00] think that would be fun.

Sadaf Beynon: Just be kind. Critique me with kindness.

Matt Edmundson: Critique with kindness. I think that would be kind to you. It's more who's that fellow you've got sat next to you? Just get rid of him. The show would be much better without him.

Sadaf Beynon: No, I need him. All eagan Heath.

Matt Edmundson: Yes,

Sadaf Beynon: again, and he is going to be talking about the main challenges that he's faced with podcast production in particular.

Matt Edmundson: Oh, okay. We're getting into the whole production side today.

Sadaf Beynon: Yes, we are.

Matt Edmundson: Dun. I've really no need to be here because I haven't got a clue.

Sadaf Beynon: Maybe you'll learn something. Maybe I will.

Matt Edmundson: Maybe I will. Maybe I will. So yeah, so we're just gonna roll VT.

Sadaf Beynon: Yeah, let's do it.

Matt Edmundson: Okay, here it is.

Sadaf Beynon: What have you found to be the biggest hurdles or challenges that you have come across?

Eagan Heath: Yeah, I think a lot of people anticipate it's the finding guests and that's not the hard part at all. I would say for me, it's really been the production piece of, I'm great, I can show up and riff with people and create an episode and ask them questions and [00:03:00] learn more and make connections.

That's the part that at least, you with my skills or just how I am, like, that's the part I'm good at, and when it was just me or when I was trying to get new assistants on it was really the editing and the production piece of, we got to the point where I'm sure we were more than 50 episodes behind, and it was almost absurd where I guess we're reaching out, hey, when's my episode coming out, and we had to say, hey, stop asking we're, I'm running an agency and I'm doing the best I can here.

Yeah, and I, interestingly, I mentioned this in my email, so I would send out to my list when we have a new episode come out, and I would say, hey, sorry, it's been a while, like I'm busy running an agency, and we've got to be a mini media company here too. Yeah. And someone who'd been on the podcast said, hey, here's my assistant, you should talk with her, she's great, she helps me on my podcast.

And that was really the game changer for us. So I went through, I think we had two other VA companies before that and just did not work out of, it really is this series of steps of, can we edit the, can we edit the episode? Can we create show notes and timestamps and things to promote it.

And so [00:04:00] between my now third assistant, Miriam, who had, podcast production promotion, And AI tools we've really sped that process up, but boy, it sure took a long time. And so we got to the point with her where we were cranking on an episode or two a week could come out versus I'm just struggling to find time to get one out a month.

So for me, that was really the hard part of, I can show up on the mic, I can talk, we can do the episode, but I really needed other who's to do the how do we chop this up? How do we edit it? And how do we promote it?

Sadaf Beynon: Yeah. So Miriam, if I remember from our conversation before, works remotely from where you're at, right?

Eagan Heath: Yeah. She's in Nairobi, Kenya, actually. Yep. And she had, she was helping someone else in the UK with a podcast and she was working on setting up her own agency doing this piece. So I think you've got to really find somebody like that who loves this piece. Her thing was even the focus, her focus was, she really wanted to focus on kind of the promotion of it, of, okay, we're putting it on social media, we're writing the email marketing for it, or talking about it and getting it out there and letting the guests know that their episode is live.

[00:05:00] That's all great. But I said I need someone to edit it. And I don't wanna coordinate with anybody else yeah, I want a one stop shop. Let's get you the tools you need. She didn't have video, so I should say we're on YouTube and we do the audio podcast. Okay. And the YouTube views are where most of them are.

All the other podcasts, audio platforms combined, YouTube is probably 10x of those basically, so it's a much bigger hurdle to do video episodes because of all the editing and so on required, but it's really been, I think it's been worth it for us in my experience for additional views, additional, basically people seeing us and getting exposed to it.

So what we ended up doing was using a combination of Riverside and Descript. io, so basically the AI portions or the AI tools where. Okay. We're not going to be using premiere or what have you. We don't need to use these high end video editing tools. It's probably overkill for what we're doing, but we need some way to just chop out little parts and do things.

And so doing it, doing a basic version of that and getting her up to speed on that piece that was huge. So I'm of two minds about these things where it's just hire people who already know [00:06:00] how to do what you do. Yeah. I mentioned who, not how that's a Dan Sullivan book and I'm a big fan of Dan Sullivan and strategic coach.

And so I believe in who, not how, but sometimes when you're small, you've got to say, Hey, can you help me with this too? Until we get somebody to do that part. And in that, in this case, it worked of, we didn't need anything so sophisticated with the editing that we needed a dedicated video editor and then a promoter.

I was like, let's just combine it all into one. I could see how, if you're bigger, you have more budget, whatever you could make those separate jobs. Yeah.

Sadaf Beynon: So were you always audio video? Did you start like that?

Eagan Heath: We did do that from the top, and I should say, we started on Zoom. You can watch the very first episode with my client, Tim, from The Healthy Place.

He's like a vitamin and supplement company.


Eagan Heath: it's nice and rough. One thing on, on YouTube or on Zoom is, I don't know if it's still this case, in the case, but yeah, 720 pixels at 720p was the max. Just when we finally made that switch and I invested in Riverside or said, okay, let's get a dedicated tool for this quality jumped up a lot of [00:07:00] Zoom is set up for video conferencing, real time stuff where it's not recorded for all posterity, it's not for content creation and doing Riverside was a big step up and whatever your tool is, but the other thing that Riverside does is if there's a little cut in the connection or someone's wifi or internet isn't good, you just lose them and that part gets cut out in zoom Riverside has this thing where it's recording locally Asynchronously and then it uploads it to the cloud

Yeah And

Eagan Heath: so even if you're like not quite hearing people during it because sometimes I'm talking to people in other countries Yeah, what have you the Riverside quality was much higher.

So yeah, we did video from the beginning and pretty soon it was clear that Zoom alone was not going to cut it.

Sadaf Beynon: If that got you curious and you want to catch the full episode, be sure to subscribe to the show. We've got plenty more great conversations coming up.

Matt Edmundson: Welcome back. So that [00:08:00] was, what part was that with Eagan? We are number three, number two. I can't remember. Two. Two. Okay. So Eagan there was talking about production which has been the bane of my life. So I,

Sadaf Beynon: my life.

Matt Edmundson: Of your life. To be

Sadaf Beynon: fair,

Matt Edmundson: yeah. It was the bane of my life and then I got rid of it.

Yeah. Which was a beauty. You're welcome. So

So I totally empathize with what Eagan's saying I'm with him, I love to sit down, chat with people, talk with people, but all that other stuff, we used to say, didn't we, on one of the sponsorship slots, actually, all that other stuff PodJunction takes care of all the whole production thing, side of things, because we were like, Yeah, if I didn't enjoy it, I wouldn't be the only person enjoying it.

And some people really get a kick out of it. Some people really enjoy the whole production process and they, it's almost like they, they like both sides of it. They like to record and they like to produce. Yeah, that's not me though. I'm with Eagan on this. I'm with Eaganan. Where do you sit?

Cause you now do both.

Sadaf Beynon: The speaking [00:09:00] and the finding guests is definitely more interesting.

Matt Edmundson: Then production, then

Sadaf Beynon: the production bit because I think production becomes run of the mill, you get the same thing, different day, same thing,

Matt Edmundson: Different day.

I just changed it a little bit. Yeah, no, it very much can be because when you find your groove and what the show's it just becomes about knocking them out, right? It's just I'm just going to batch process this. And interestingly, he mentioned tools like Riverside and Descript, and between them, they've made the whole process a lot easier than what it used to be.

Yeah. Cause I remember the days when we would record the audio version of the podcast and you did that through a sound desk to an MP3 recorder. And in fact, I've got an MP3, the original MP3 recorder. I'm just turning around. It's on the shelves behind me as part of our little studio decoration. So we'd record from the desk to the MP3 recorder.

We would then take. The MP three recording off the card by putting it into the computer, you would import it into the computer [00:10:00] and then you would have to open a program like Adobe Audition, which talk about taking a hammer to a nut type thing. It's just we need a sledge hammer to crack this hazel it type thing.

It was way more than what anybody needed and it was so complicated to use. And you imported the tracks and you would spend hours just farting about with sound waves and EQ and you would do things like cut out that, we'll cut those audio tracks to make the silence to make it go quicker.

And then we start to cut out all the errs and the ums. And it would take hours and hours to edit a podcast. And one of the beautiful things about modern technology is you can just press a button and there it is. And you're like, wow. So what before would take five or six hours now can be done in literally three or four minutes.

Yeah. We don't record to an MP3 recorder anymore. We record straight into the computer. Although some people would say that actually is nuts because what happens if the computer dies, you've lost the recording. I'm [00:11:00] like the one time in every thousand that happens.

Sadaf Beynon: Yeah. Yeah.

Matt Edmundson: I'll deal with it as opposed to having to re record.

Yeah, and just re record as opposed to having to figure out the whole MP3 recorder thing. So yeah, I think production is very different now. Very different. But I still get why Ethan would not want to do it. Because, Eagan, sorry, did I say Ethan? Yes, you did. You know what I was thinking of in my head? Mission Impossible.

Don't know why. I don't know why. But there you go. So yeah, I just think it's one of those things. I'm totally with him. Totally with him. So Descript, Riverside. Now we use Descript. We don't use Riverside. No, we do use Riverside. We do

Sadaf Beynon: use Riverside, but we don't have Riverside and Descript talking.

Matt Edmundson: Okay. Why not? Because we don't always

Sadaf Beynon: use Riverside. Riverside is just, we usually use eCamm, don't we?

Matt Edmundson: That's true. So at the moment we're recording onto eCamm which is a piece of software for the Mac. That started out as a live streaming piece of software. We used it in the early days when we [00:12:00] were live streaming, eCam was one of the few pieces of software that you could do that with.

And now it is so good. We just record everything with it. Even if we're not live streaming, like at the moment, we're not live streaming. And it's great. It just records everything you needed to record, doesn't it? And so then our process is you then take the audio file you take the audio and video files because eCam records are separately.

Yeah. And then you import those into Descript. But if you record on Riverside, you download the files and then import them.

Sadaf Beynon: Yeah. I think you do. We haven't set it up and it's easy enough to do, but we just haven't done it. Cause you can just actually have them connect straight to each other.

So we'll just automatically upload to Descript. Yeah.

Matt Edmundson: So then you don't even need to download them. Yeah. You can just have Riverside send the file straight to Descript. And in fact, Riverside, am I right in saying Riverside have their sort of own version of. Descript. No, Descript now has their own version of Riverside.

So they bought Squadcast.

Sadaf Beynon: That's it. Yeah. Is that right? That is right.

Matt Edmundson: For those of you have no idea what I'm talking about now, Matt, we're just getting lost in all these names. So [00:13:00] Squadcast was a podcasting platform, an online podcasting platform that people use for many years. And Descript, which is like a really intriguing video and audio editing piece of software. So Riverside helps you to record your podcast as there was, as you guys were talking about in the clip, right? It records the episode locally on your machine. So if you're, you have to do it in Chrome. And so what happens is Riverside connects you both together through a zoom type platform.

It records the video and audio to each computer first. So if you're the host, it records it to your computer. If you're the guest, the video gets saved onto your computer. So you get the highest possible quality. Plus if the internet drops out, the problem we have with e comm is if we have a dialing guest and the internet's a bit funny, sometimes we'll have episodes where the guest is a bit blurry because the internet speed isn't great.

Whereas Riverside figured out a way around this by [00:14:00] recording both Items locally and uploading them to the cloud as you go along. And then it synchronizes all of that, which I think is really clever technology when it works. When we've, to be fair, when we use Riverside a couple of years ago, we found it was very glitchy.

Sadaf Beynon: Yeah. I think there's been a lot of improvements. A

Matt Edmundson: lot of work has been done on Riverside since, so it is definitely a lot better. So Riverside will help you record your podcast in a way that is really simple and really easy. Especially if you want to do video. Descript then helps you do the production.

It helps you edit. That's the best way to say it, isn't it? Now there are other pieces of software out there you can use, but Descript is fast becoming the mainstay, isn't it really?

Sadaf Beynon: Yeah. And also Riverside creates clips for you as well. Oh, does it? Yeah. And actually thinking about it now, I wonder if we connected it to Descript that might make creating those clips on Descript a lot easier too.

Matt Edmundson: Okay.

Sadaf Beynon: Very good. I think We

Matt Edmundson: should definitely have a play. You guys should definitely have a play. You stay out of it, Matt. Yeah, I'm definitely staying [00:15:00] out of it. But Riverside, we really like. We really do. We should probably get an affiliate link to Riverside and put it in the comments. But Riverside we really and Descript we really like.

We do use both. We're not exclusively Riverside, nor are we exclusively Descript because we still, again, it was mentioned in the clip that he doesn't use premiere Pro or Final Cut Pro X or so, do you know what I mean? Those pieces of software, which are just, again, a bit like using Adobe Audition to edit a podcast.

There's a lot of stuff in those programs that you don't need just for a podcast, but a lot, if you're going to invest time and money into it, then maybe you want to do multi cam edits and all that sort of stuff. You can think about that.

Sadaf Beynon: That's what Eagan was saying, wasn't he, that to stay flexible, so stay flexible with with your tools, with your resource and then upgrade as you go.

Matt Edmundson: Yeah. Figure out what works best for you. Capcut is another video editing piece of software that everyone has started to use a lot, especially in podcasting. DaVinci Resolve is another one. Again, find out what [00:16:00] works for you. Descript is really, the reason we started with Descript was because we had Estella working for us now.

Estella was based in India, and she was lovely, but we didn't want to go through the pain barrier of trying to get Estella up and running on something like Final Cut Pro, which was what we were using internally at the time. And so we came across Descript, we tried it and the whole way it does

video editing is a little bit different because it does it on the basis of the text. On the screen, it's a text-based video editor, which makes it remarkably simple to learn. Yeah.

Sadaf Beynon: Very simple. Yeah.

Matt Edmundson: Really easy, really quick, quite intuitive type stuff. And yeah, if you're not using it, definitely check it out.

If you're wanting to do your own production it's probably the one thing that. I would say 9 out of 10 people that ask us for help with production that want to do it themselves would probably point them in that direction, I would have thought. And so yeah, Descript is really fascinating. And then what was the other one that I mentioned?

Squadcast. [00:17:00] So Squadcast was a bit like Riverside, but more audio only like a podcast based platform that's now changed. Descript has bought that and so Descript and Squadcast also work well together. They're both trying to, I think over the next few months, next year or so, it'll become really interesting what happens with those two things.

And whether Descript will push that much more and even actually where the Riverside will then start to compete a bit more with the script, whether they'll start to create their own editor. And you might find that these two platforms actually, you only need one of them at some point. But at the moment we use both.

Yeah. Yeah. And both are cool . Both are very cool. So yeah. Any, what are your top production tips? Oh, wow. Don't do it. .

Sadaf Beynon: I think maybe what Eagan was saying in the clip, like having the right. The right team, like people who are efficient and capable in doing what you're doing. And I think that really helps the production process.

If you're a one man [00:18:00] band it's a little bit more time consuming and you gotta to learn the ins and outs of all of that. But if you've got people to help you along the way, I think that makes life a lot easier. So my top tip is get a team. Yeah. And whether that's, and that I guess team of people or even having the right tools, the right software to help you, I think that would be


Matt Edmundson: Yeah, absolutely. It was interesting. Cause again, he's his producers based in, did he say Nairobi? Yeah. And obviously he's not in Nairobi. I'd say, obviously, I assume he's not in Nairobi. I think he's in the States. He's in

Sadaf Beynon: Wisconsin.

Matt Edmundson: That's right. Madison, isn't it? Madison, Wisconsin, Heaton. And that's the beauty of the internet now is actually you can get help.

So you could look at places like Fiverr to try and if you're going to try and outsource help, we used to, with PodJunction, we were just like, we started when we first started out, we were like we could just do production for the people. And we can do that, if you want a production company do, more than happy to talk to you.

We're definitely not going to be the cheapest because, we're not in [00:19:00] Nairobi and we're a team of people, we're an agency. Yeah. But we focus more on getting you up and running so you can do it yourself and help build your own team as opposed to necessarily try and do production for you.

Although that said, we obviously do production for a number of people. But I think production is one of those things that I think it scares a lot of folk. I think it's probably the one reason why people don't do podcasting. I think there's a lot more

Sadaf Beynon: moving parts. It's with production, whereas the hosting is pretty straightforward.

It is what yeah, whereas with production, there can be quite a few things that need to happen. Yeah. That are dependent on each other, that kind of stuff. So it gets complicated.

Matt Edmundson: It does. And I like, yeah, I wonder how much that turns people off. Yeah. You know that sort of fear of it, but when you started in podcast production, it's not like you came from an audio engineering background.

No, I was just

Sadaf Beynon: going to say that. You don't really, like you can learn everything you need to know on the job. You don't have to have any kind of qualifications. I sure didn't. [00:20:00] Matt still can't believe I work for a tech company.

Matt Edmundson: No, no word of a lie. We were doing the sound test at the beginning. So you can't see it on the camera, but the left of us, we have the DLZ.

I think it's called the DLZ because it's probably an American company, Mackie DLZ Creator Sound Desk. And in the other studio, we use the Rode Procaster. But all of that said, there's a button on there which does this automatic level setting. And because different people use the studio, we just come in, set the levels automatically and away you go.

Sadaf was like, Oh, are we going to do the level thing? So I'm like, yes. And she's just chatting away and the desk, I'm just looking at the desk. I'm not looking at Sadaf. I'm looking at the desk. And it's saying nothing's detected. I'm like, I'm pressing it again and she's still chatting away.

And then eventually you say to me, what do you go and tell everyone what you said to

Sadaf Beynon: me? I'm going to need this mic, aren't I?

Matt Edmundson: So she was just chatting away. The microphone was not even in front of her. Which is, and I wasn't looking at it to figure this out, I was like, why is the desk not working, just [00:21:00] assuming obviously, illogically, that the microphone would be in fact in front of you.

So yeah we, yeah, so

Sadaf Beynon: the point is anyone can do production.

Matt Edmundson: It turns out anyone can do podcast hosting as well. You don't even need a microphone.

So yeah, we're a tech company. I reckon, I just wonder how many people tune in for the weekly story.

Sadaf Beynon: I'd love to know though.

Matt Edmundson: What's going on this week is going to cause us to laugh. But yeah. But you're right, I think you can learn on the job. Bringing it back to production, I think actually, you probably should.

So if you're thinking, should I start a podcast, or you're fairly new in the podcast, I actually think there's a lot to be said for unless, you're a hyper busy exec, and it makes financial sense to outsource it. But even then, I still think it's good to understand the production process and what goes on.

So I don't do production, but I understand it. Mind you, I used to do the, I started out doing production. I [00:22:00] started out doing the Adobe Audition stuff. I think it was me that probably figured out in the early days how to use Descript, just playing around with things, not because I need to control everything, but just, it's good to understand what other people have to go through.

So when I'm recording a podcast, there are things that I now know that will make it easier for production. So when I'm recording, it's going to make stuff a lot easier. Just simple things like if anything, we like to record podcasts like this, where it's just, we record this in one take. So we play the intro video.

We sit down, we do the intro, we play the interview clip, we sit and listen to the clip, then we chat. We're in one place and this whole thing is recorded in one take. But if something goes wrong, just having a notebook in front of you, jotting down the time on the screen, so it's now telling me we've been recording for 24 minutes and 52 seconds.

So if something went wrong now, I can just jot down 24, 52 and just write a brief note so that the production guys can easily spot that rather than them having to listen through. [00:23:00] Intently to every detail to try and figure out if there was a mistake. So just simple things like that make a big difference.

Just jotting notes and of timing issues. And what other things really help?

You can answer this question anytime today. Oh, do I need to jot down 25 minutes, 20 seconds? Awkward pause by Sadaf needs to be trimmed out.

Sadaf Beynon: I was trying to remember the rest of the question. What were we talking about?

Matt Edmundson: Did you just zone out? A

Sadaf Beynon: little bit.

Matt Edmundson: Wow.

Sadaf Beynon: So what was it? What else?

Matt Edmundson: Tips, what tips? So when you're a host in a podcast, how can the host make it easier for the production team? Okay,

Sadaf Beynon: I'm with you now. Sorry,

Matt Edmundson: ladies and gentlemen.

Sadaf Beynon: The timestamp stuff is good. I like that because when you've done that for us in the past, it's made a huge difference.

Matt Edmundson: There's even a button actually, it's not set up on this desk here, but with eCamm, there's a button where you can add markers. And actually this is something that [00:24:00] Steve Bartlett does at Diary of the CEO. So when he's talking, if he's into a conversation that he thinks is actually quite interesting or he wants, he's thinking, actually, this would be a good promotional clip or something.

He just has a button. We use the Stream Deck. I don't know what he uses. I think he just uses a track pad underneath his desk, but you just press the button and it, it sets a digital marker on the file. And so again, production team can know Matt as a host thought this would be a really interesting clip to use on social media.

So you can set markers, which I think is, I always forget to do it, but you can do it. That's quite a useful thing.

Sadaf Beynon: Yeah. I think going back to your question, when you're in production and you've got quite a few different podcasts that you're putting out for different audiences. Episodes that you're putting out for different podcasts.

It is, this is something that we have done and do is that we get the host to give us their takeaways.


Sadaf Beynon: They, what stood out to them. So then we can, and it depends on how you do your podcast, but how we do it is we put we create social [00:25:00] media reels and content to put on social media. So it's helpful for us to know what the host thinks is really good to go out there.

Matt Edmundson: Yeah, to go on social media. Yeah. So just jotting down your takeaways from the conversation which I would always recommend if you're, when you're hosting, you do that straight away, either as you're going along or immediately after the podcast, because within 20 minutes, you'll have forgotten the conversation.

Certainly the details of it. Yeah, help out your production team by jotting that stuff down as soon as the podcast finished whilst it's freshening your memory. And it all becomes really helpful because there's been times like I've seen you send emails out to like Anna who hasn't put in a three takeaways and then I'll be sitting there going, Oh Christmas, I can't remember what they were.

Now I've got to,


Matt Edmundson: got to scrub through the transcripts, try and figure out what it was. So yeah, that's another good top tip. That actually works as you, like I said, that also works with the digital markers. You can sometimes depending on the software you're using to record, you can add digital markers.

Which really helps. So whatever you can do to help the production team, definitely [00:26:00] do it. You want them to be your friends because if they're not your friends they'll make you sound like Donald Duck or something, which is probably not going to be, probably not going to be helpful.

There'll be an eCommerce podcast episode. Matt tells like this, blah, blah, blah, blah, blah, blah. And so that's because that my voice has been altered. But no, anything else? No. Is that it? That's it. Very good. So there was a conversation about production. I enjoyed that actually. We don't not often talk about production.


Sadaf Beynon: we don't.

Matt Edmundson: The stuff that goes on behind the scenes. So Yes. In fact, what's our process is just to give you a heads up on what our process is. We may have mentioned this before, but we record the podcast. We then upload the video files to Dropbox and we fill out what we call the AMP document. So just things like takeaways and stuff like that gets all sent off to production.

Tanya and you guys import it into Descript, you cut the video up, you create the reels, you export the audio with compressors and all kinds of sound filters on there. So then that goes off to production. [00:27:00] The podcast platform with the show notes, the reels get uploaded to social media and the video gets uploaded to YouTube.

And that's the process.

Sadaf Beynon: And that's it.

Matt Edmundson: That's it.

Sadaf Beynon: That is it. Simple.

Matt Edmundson: Simple as. He says.

Sadaf Beynon: Takes no time at all.

Matt Edmundson: So what's next week? What are we talking about next week?

Sadaf Beynon: We've got Eagan Heath back again, and it's a surprise. I can't remember. Oh,

Matt Edmundson: it's the attention to detail. So not only do you zone out, but it's the attention to detail.

Yeah. And here we are saying, come use PodJunction and you'll be there soon. Let me produce your podcast. Fortunately, we've got a bigger team. Yes, any questions, let us know. But yeah, I've enjoyed that one. It's good to go down the production memory lane. So do come join us next week. Obviously, make sure you like and subscribe to the show wherever you get your podcasts from.

But yeah, [00:28:00] anything else from you? No. Awesome. Have a great week, ladies and gentlemen. We'll see you next week. Bye for now.

Sadaf Beynon: And that brings us to the end of today's episode at PodJunction. If you've enjoyed the insights from this episode and want to hear the full conversation with today's special guest, don't forget to visit podjunction. com where you'll find more information about how you can join PodJunction Cohort.

Whether you listen while on the go or in a quiet moment, thank you for letting us know. Remember, every episode is a chance to gain insights and to transform your business with podcasting. So keep on tuning in, keep on learning, and until next time, happy [00:29:00] podcasting.